Marketing Manager

Job Description

Job Description

Responsibilities:

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies
• Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in

Manage project set up by:

• Partnering with key stakeholders to gather key inputs and stim for testing
• Supporting questionnaire set up, design and internal reviews and quality checks
• Project management and timelines of key phases and deliverables
• Determine and recommend best research methodology to address business questions

Vendor Management:

• Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment
• Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables
• Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise
• Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines
• Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements
• Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business
• Analyze and interpret data providing learnings that will bring value to the business
• Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations

Research Capabilities:

• Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience a plus
• Superior Shopper focused Insights experience; Shopper Marketing/Channel Marketing experience a plus
• Experience managing online research community a plus
• Proven ability to manage external vendor relationships, including RFP development, contract negotiation, and ongoing performance management
• Ability to triangulate data and insights from different sources to drive consultative decision making

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget