Product Marketing Manager - Domain GTM & Narrative

Product Marketing Manager - Domain GTM & NarrativeWe are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio. This role focuses on developing clear, credible messaging, supporting GTM prioritization, and translating complex technology and science into customer-facing value stories. You will work closely with Product, Sales, Brand, and Marketing teams to help ensure domain launches and campaigns are well-positioned, execution-ready, and aligned to overall portfolio strategy and messaging standards. This role is well-suited for a strong hands-on product marketer who enjoys working in technical environments and bringing clarity, structure, and consistency to go-to-market efforts.Job DutiesDevelop domain messaging and narrativeCreate and maintain messaging and positioning for assigned domains and solutionsApply established message hierarchies and portfolio "anchors" to ensure consistencySupport refinement of value propositions and differentiation using customer and market insightsSupport GTM prioritization and governanceParticipate in GTM tiering discussions and help document decisions and outcomesSupport readiness gates by ensuring required messaging, proof, and enablement inputs are deliveredMaintain clear GTM documentation to support alignment across teamsExecute domain go-to-market plansAuthor domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metricsPartner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programsHelp ensure consistent execution of GTM plans across channelsTranslate technology and science into customer valueSupport development of proof assets such as case studies, use cases, and outcome storiesEnsure claims are accurate, credible, and usable by Sales teamsSupport sales enablementCreate and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecardsIncorporate feedback from Sales to improve messaging and usability over timeWhat Success Looks LikeClear, actionable domain GTM briefs that are actively used by marketing and sales teamsLaunches and campaigns that meet defined readiness expectationsConsistent messaging and claims across assigned domainsIncreased Sales confidence and message adoptionQualificationsPreferred Background8–10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market rolesExperience working with enterprise or B2B technology productsDigital technology experience preferredOil & gas, energy, industrial, or adjacent technical industry experience preferredExposure to or experience supporting Account-Based Marketing (ABM) initiativesComfortable working in cross-functional, matrixed environmentsCore Skills & CompetenciesSolid understanding of positioning and messaging frameworksStrong writing and storytelling skillsAbility to simplify complex technical concepts for customer audiencesOrganized, detail-oriented, and comfortable working with GTM processes and governanceStrong collaboration and communication skillsWhy Join UsYou'll contribute directly to how advanced digital and technology solutions are brought to market—working on meaningful, technically complex products while building strong product marketing fundamentals. This role offers exposure across functions, ownership of real GTM work, and a clear growth path within the Product Marketing organization.World Class Benefits: At Halliburton, we're committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your physical, emotional, financial and parental needs, both now and in the future. When you join our team, you'll have access to a wide range of resources designed to help you thrive at work and at home.Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.