Brand Visual Designer

Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)?

Are you looking for a work environment that values trust, proactivity, and autonomy?

Are our Engineering principles aligned with your vision?

Then Pennylane is the right place for you !

Our vision

We aim to become the most beloved financial Operating System of French SMEs and Accounting Firms (and soon, European ones).

We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business.

About us

Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!)

In 5 years of existence, we’ve managed to :

💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants

💰 Raise a total of €225 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more...

👨‍👩‍👧‍👦 Grow from 7 cofounders to 900 happy Pennylaners : we’re now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor .

🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe

🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings

🚀 Already more than 700,000 small and medium-sized enterprises (SMEs) and over 5000 accounting firms use Pennylane in France!

You will be responsible for designing and producing all visual assets related to Pennylane's Product Marketing initiatives. You'll work hand-in-hand with Product Marketing, Brand Design, and Content to create cohesive, high-performing visuals aligned with our brand system, supporting awareness and acquisition.

Responsibilities

Produce assets for:

-GTM Campaigns: product visuals, product presentations

-CRM & Lifecycle: newsletter visuals, emails, in-app banners

-Web: hero/section visuals for landing pages, blog visuals

-Events & sales enablement: product demo slides, promotional print materials

-Rapidly adapt concepts that work seamlessly across multiple formats (website, paid social, SEO, mobile/desktop).

-Maintain visual consistency with brand guidelines (typography, grids, colors, iconography, illustration style) to create a clear connection between the product, the brand, and consumers.

-Raise the bar on quality: propose testable creative variations, iterate based on data (CTR, CVR, scroll depth).

-Manage a multi-project production pipeline with tight deadlines (prioritization, naming, versioning, clean handoff).

-Collaborate with cross-functional teams, freelancers as needed; give and receive structured feedback.

-Contribute to marketing design system documentation (Figma libraries, templates, visual components).

Profile

-3 to 5 years of experience in Visual/Marketing Design in a B2B/B2C tech, agency, or scale-up context.

-Strong expertise on Figma, Adobe Suite (After Effects, Premiere Pro)

-Performance-driven creativity: you know how to transform a marketing brief into testable visual solutions.

-Fast and polished execution, attention to detail (pixel-perfect), autonomy, rigor.

-Comfortable with written English (cross-team collaboration, copy QA if needed), German is a plus.

Nice-to-have

-Knowledge of Lotties or Jitter for marketing micro-animations in addition to motion

-Familiarity with growth practices (creative A/B testing, UTMs, audience variations)

-Product sensibility (understanding features and benefits to better communicate them visually)

What do we do to make your work life easier

🌴 Wherever you are based, you will get 25 vacations days paid by Pennylane

💵 You’ll have a competitive compensation package

📈 You'll get company shares to enjoy a piece of the success story you're building with us

🏡 You’ll have a budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it

⛹️ Through our partner Gymlib, you’ll have access to 8000 fitness spaces in Europe and more than 300 activities related to wellness

🇬🇧 You’ll have access to Busuu to perfect your English or your French

💻 You’ll get the latest Apple equipment

🏢 Depending on the teams and the requirements of the position - you'll be able to work remotely from your country of residence, as long as it is in Europe and within a maximum time difference of two hours from the CET time zone

🎉 We are committed to regularly coming together for company events such as Tech Days (which bring remote Pennylaners together every 3 months) or our annual company seminar, fostering significant moments of cohesion for everyone.

If you are based in France, you will have a French contract following French regulation on top of the additional perks : 6 to 12 RTT, 5 weeks PTOs, lunch credits (Swile), Alan Blue healthcare cover and regular events in cities where Pennylaners are mostly presents (Lyon, Bordeaux, Nantes…)

We're working on providing those last advantages to our people based outside of France as well, but it can be quite more complex depending on different countries.

Who are we looking for ?

To thrive at Pennylane, you need :

-To speak English (level is assessed and appreciated according to the department you’re applying to)

-To be energized by an ever-shifting work environment

-To be highly collaborative (within your team or other stakeholders)

-Sufficiently experienced to prioritize business-led actions on your day to day activity

We know that some people are less likely to apply than others, if they don’t feel like they meet the full list of criteria.

If you’re hesitating, we encourage you to apply : who knows, it might be the start of a meaningful and long-lasting collaboration.

We also want to emphasize that we fully embrace diversity, equity and inclusion and that we’re doing our best to create a safe and inclusive environment.

We are committed to providing an equal employment opportunity regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are. If anything, diversity makes us a more fun place to work at.