Principal Product Designer

Gradial is the marketing operations system of work that helps marketers and creatives move from idea to execution faster. Our platform orchestrates across martech stacks, workflows, and people to automate marketing execution, cutting execution time, so marketers focus on the work only humans can do: shaping brands, understanding customers, and creating the work that moves people.

Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.

We’re looking for a Principle Product Designer to help shape what world-class design looks like at Gradial. This is a senior individual contributor role for someone who loves big, messy product problems and knows how to turn them into experiences that feel clear, thoughtful, and surprisingly fun to use. You’ll work closely with the Head of Product, product engineers, FDEs, customer-facing teams, and company leadership to design an AI-native platform for enterprise marketing teams.

You’ll move between systems and craft every day: understanding complex workflows, mapping user journeys, prototyping new ideas, and polishing the details that make a product feel genuinely thoughtful, from the main interaction all the way down to an empty state, loading moment, or tiny bit of copy.

This role is ideal for a designer who likes building, not just handing off. Someone who can think in systems, prototype quickly, partner deeply with technical teams, and bring a strong point of view on how powerful enterprise software can feel simple, trustworthy, and enjoyable.

• Lead design for complex, high-impact product areas from early ambiguity through shipped product.
• Turn enterprise marketing workflows into experiences that feel intuitive, fast, and easy to trust.
• Define UX patterns for AI-assisted work, including how users give direction, understand progress, review outcomes, and recover when things go sideways.
• Partner with product, engineering, and customer-facing teams to shape user journeys, requirements, product flows, and success metrics.
• Create flows, prototypes, interaction models, and polished UI that make complex work feel approachable.
• Raise the quality bar across the product through strong UX fundamentals, visual craft, accessibility, consistency, and taste.
• Evolve Gradial’s design system, product patterns, and interaction standards as the product scales.
• Use customer feedback, product data, research, internal audits, and strong judgment to guide design decisions.
• Spot UX gaps before they become product debt, and turn them into high-leverage improvements.
• Tell clear, compelling product stories that help teams align around user problems, design direction, and tradeoffs.

• Significant experience (6-8 years) designing complex B2B, SaaS, enterprise, AI, workflow, productivity, or collaboration products.
• A portfolio that shows strong product thinking, systems thinking, interaction design, visual craft, and real product impact.
• Ability to make complex workflows feel simple, clear, and trustworthy.
• Strong UX fundamentals across information architecture, interaction patterns, accessibility, usability, and design systems.
• Excellent visual and interaction design craft, with sharp attention to detail.
• Comfort working in ambiguity and turning loose problems into clear product experiences.
• Strong product judgment around when to push for quality, when to simplify, and when to ship.
• Clear communication and storytelling skills.
• Experience partnering closely with product, engineering, customer-facing teams, and leadership.
• Curiosity about AI-native products and how thoughtful design can make powerful systems feel more human.

• Experience designing AI, automation, enterprise workflow, martech, content, collaboration, or productivity products.
• Experience building or scaling design systems in fast-moving product environments.
• Experience using research, product analytics, UX audits, or customer feedback loops to improve product quality.
• Experience working with highly technical, builder-oriented teams.

Gradial is solving a big, complex, exciting problem: helping enterprise marketing teams get from intent to execution without all the operational drag in between. Design is central to that mission. The right experience can make AI feel useful instead of confusing, enterprise workflows feel lightweight instead of overwhelming, and complex systems feel calm, clear, and trustworthy. As a Principle Product Designer, you’ll help shape the product experience that makes Gradial not just powerful, but genuinely enjoyable to use.

The salary range for this position is $160,000 – $185,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance-based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave and other employee wellness programs.

What we offer

• Performance-based annual bonus
• Meaningful equity awards
• Medical, dental & vision (fully covered for employees with 75% for dependents)
• Fertility & family-planning support
• 401k plan
• Unlimited PTO
• A beautiful Seattle office with a gym, sauna, and bike parking
• Free lunch three days a week in our HQ
• A front-row seat to building category-defining AI infrastructure

You'll thrive here if you

• Learn quickly, actively seek out new challenges, and regularly reconsider “how it’s always been done.”
• Want to have real impact with zero bureaucracy.
• Have an innate drive for being 1% better than the day before, building towards greatness.
• Embrace AI as a core tool for problem-solving, innovation, and scale.
• Show customer-obsession (internal or external), high ownership/accountability, and bias for action.
• Communicate clearly, directly, with curiosity, and assuming good intentions.
• Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.

AI Literacy & Interviewing Tools

As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.