VP, Demand Generation

Job Description

Job Description

What you own

• Pipeline Model & Budget Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets.
• Paid Media LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI.
• ABM Campaigns Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.
• Content & Inbound Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.
• Field Marketing Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.
• Marketing Operations Lead routing, scoring, lifecycle management, campaign ops, and data hygiene. The operational backbone that makes everything else work.
• Martech & Lead-Gen Stack Own the full tech stack required to generate, capture, enrich, and route demand.
• Marketing Analytics Multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source. Build the reporting that tells the truth and use it to make every budget decision. If a dashboard doesn't exist, build it.
• Team Inherit a partial team and build out the rest. Scope roles, hire operators, set people up to own their domains.

Requirements

What we're looking for

• Pipeline track record : You've personally owned a demand number and hit it, at scale, with real budget behind it.
• 8–12 years in demand gen / growth Senior demand generation, growth, or performance marketing roles at high-growth B2B SaaS companies — ideally enterprise. You've run multi-channel paid, owned a martech stack, and managed a meaningful budget end-to-end.
• People leader 3+ years managing marketers and operators directly. You hire well, develop fast, and can build a function from zero.
• Analytically rigorous You live in CAC, payback, attribution, and conversion by stage and source. You build models from scratch, interrogate data, and reallocate spend based on evidence.
• ABM experience You've run account-based programs at enterprise scale — tiered account lists, multi-channel orchestration, account-level measurement.
• AI builder, not just AI user You build with LLMs and AI tools — enrichment automations, programmatic content, attribution dashboards, campaign-ops scripts. You go from "we need this" to a working prototype without filing an engineering ticket. You hold your team to the same standard.
• Peer-level operator You can sit across from a VP of Sales or Biz Ops, push back where needed, and drive alignment through clarity and results.
• Builder mentality You don't wait for a playbook. You see a gap, build the solution, ship it. Speed over polish.