Creative Strategist

Job Summary: Title: Creative Strategist Reports to: Creative Strategy Director Location: New York, NY (On-Site, 5 days a week in office) The Role: Roc Nation is looking for a Creative Strategist who loves aligning artist initiatives with brand objectives to ultimately meet the goals for all collaborations. This role will report to the Creative Strategy Director and work closely with our brand partnerships, distribution, and creative departments. The creative strategy team will lead and support creative strategy development across all brand partnerships & Roc Nation brands to accomplish business objectives. You are a big-picture thinker who understands culture, music, digital & social trends, and fan engagement tactics. You can ideate at a moment’s notice on emerging trends, write engaging briefs & concepts, and have the ability to craft a persuasive narrative for presentations & decks. You are skilled at best practices to successfully research both the client and the brand The person in this role needs to be comfortable asserting a strategic perspective that guides creative and client conversations to new and exciting places. They should be organized, proactive, and pay close attention to detail.

Key Areas of Focus

• Research — a deep understanding of our partners, brands, and entertainment clients is crucial to creating compelling ideas that align with brand goals & objectives
• Ideation & Pitching — able to create ideas and create materials that are compelling through copywriting & data-backed strategy, and persuasive pitching. Ability to verbalize concepts & pitches to both internal and external audiences through compelling & succinct communication
• Agility & Innovation — learns quickly when facing new problems, analyzes both successes and failures for clues to improvement; experiments and will try to find new solutions. Fosters a culture of continuous improvement and innovation within the team
• Drive for Results — energetic and driven to complete tasks at a high level, steadfastly pushes self and others for best results
• Leadership & Communication — provides clear and reliable communications to both internal and external stakeholders. Offers consistent and constructive feedback across a variety of mediums and creative projects, in order to deliver work that reflects the creative departments standards and best practices

Core Responsibilities

• Regular meetings with the brand partnerships department & SVP of Brand Partnerships to understand incoming pitch deck requests, client meetings, and team needs
• Regular meetings with creative team to relay incoming requests from a design & video perspective
• Project management of deck creation process, while setting timelines for design deliverables
• Own the strategy, copywriting & narrative of each deck/presentation
• Collaboration with design team to bring strategic pitch deck to life, with direct design requests within timely manner
• Ensuring all materials for both internal & external purposes uphold the Roc Nation creative standard — approvals via Creative Strategy Director and VP of Creative & Design
• Ideation across artists, athletes, brands, and special projects – the scope is Roc Nation at large
• Pitching decks real time via zoom & in-person meetings for both clients, internal, and potential partners
• Deep knowledge & understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language
• Other duties, as assigned

Qualifications

• Minimum 3+ years of work experience BA in Communications, Media, Journalism, Advertising, Marketing, or related areas
• Strong interest in the entertainment industry – music and sports specifically
• Must have experience designing and copywriting pitch decks and one sheets, with a portfolio of work to back it up
• Must have ability to clearly and confidently present pitch decks and marketing plans directly to artist teams, c-suite executives, and potential brand partners
• Strong verbal & written communication skills for internal and external communication
• Ability to understand clients’ marketing objectives and work closely with senior strategy team to develop plans to support these objectives
• Ability to synthesize research and disparate information into a cohesive plan, finding the throughline across varying inputs
• Strategic thinker at the core with strong analytical and critical thinking skills
• Deep knowledge of all social media platforms and their perceived value audiences
• Deep knowledge and understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language
• On top of the latest industry trends, breakthrough creative campaigns, and emerging technologies
• Strong attention to detail
• Familiar with project management / well organized

Benefits & Perks

• HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days
• CAREER: Career and skill development programs with School of Live
• WEALTH: 401(k) program with company match
• Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

Expected Compensation

The expected compensation for this position is: $64,000.00 USD - $80,000.00 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

About Roc Nation

Established in 2008, Roc Nation is the leading global entertainment organization. Headquartered in New York, the company conducts business operations worldwide – maintaining offices in Los Angeles, London, and Brazil. Roc Nation’s recognition as a world-renowned entertainment company comes, in part, from the all-encompassing range of services we provide our clients. Whether building careers and brands from the ground up or championing the ongoing success of our talent roster, we continue to revolutionize and redefine the business of entertainment. Roc Nation’s diverse client portfolio includes many of the most celebrated recording artists, producers, songwriters, and athletes. Each of our clients are given access to the full scope of our cutting-edge capabilities – from artist management, music publishing, international distribution, touring, production, strategic brand development, and more. We form partnerships with experts who break the mold in industries such as media, entertainment, technology, music management, fashion, and philanthropy to support our clientele. Roc Nation proudly represents musical phenomenon such as Rihanna, Alicia Keys, Lil Uzi Vert, Megan Thee Stallion, and Fat Joe – securing massive brand collaborations, selling record-breaking concert tours, and producing history-making events across every facet of our company. Bridging music and sports, in 2019, Roc Nation partnered with the National Football League (NFL) as the organization’s live music entertainment strategist. Since then, Roc Nation has produced award-winning Super Bowl Halftime shows, bringing in notable headliners such as The Weeknd, Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Rihanna, and Usher. The first of its kind, the Roc Nation-NFL collaboration has seen massive success, making history as the first Super Bowl Halftime Show to win an Emmy award for Outstanding Variety Special (Live) in 2022, followed by another Emmy win in 2023 for Outstanding Directing For A Variety Special. Additionally, the Super Bowl LIX Halftime Show starring Kendrick Lamar broke the viewership record with 133.5 million people tuning in to watch the performance. Roc Nation Sports In 2013, Roc Nation Sports launched to offer specialized services that cultivate long-term career growth opportunities for athletes. To best support our roster of athletes on and off the field at a global scale, Roc Nation Sports creates and executes strategic marketing and endorsement deals, brand collaborations, and facilitates media relations, as well as coordinates philanthropic opportunities, among other offerings. We represent renowned athletes such as Dez Bryant, Jaire Alexander, Skylar Diggins, Kevin De Bruyne, Robinson Can’, Mark Vientos, and many more. Team Roc Alongside business endeavors, Roc Nation supports communities around the world through its philanthropic division, Team Roc. Maintaining a commitment to activism and humanitarianism, Team Roc collaborates with partners to tackle inequities across four pillars: education, emergency relief and community goodwill, criminal justice, and health and wellness.