Media Coordinator

Media Coordinators are responsible for the ongoing management of their clients’ media budgets with the help of the Media Manager. They are responsible for collaborating with the Media Manager, Chief Strategy Officer, and Chief Creative Officer to create annual strategic media plans for clients. This role encompasses vendor research, client proposals, scheduling, placement, and management of both traditional and digital media budgets and campaigns, with the support of internal stakeholders and vendor partners. Exceptional communication skills are vital for this position, as the Media Coordinator is responsible for working with media vendors to ensure precise execution of campaigns and addressing client inquiries related to media budgets and plans. Proficiency in email, in-person communication, and Zoom is essential. Attention to detail is imperative, as the role involves handling a significant amount of money, providing clear instructions to vendors, and documenting media contract details for future reference. Responsibilities Develop a thorough understanding of clients, the markets they operate in, and ongoing campaigns. Create market maps and upload list of branches in Airtable for each new client as part of onboarding. Internal Collaboration Coordinate with the Relationship Manager and Traffic Coordinator within your pod to meet vendor/publication deadlines. Gather and share creative specs and vendor deadlines with your pod. Prepare for and facilitate pod advertising meetings. The goal of this meeting is to make sure the media team has everything they need to place and launch the planned campaigns on time. Media Proposals, Planning, & Budgets Research, request, and assess media proposals during annual planning or as required. Get client approval. Work with the Media Manager to keep your client’s budgets up to date. Look for significant unplanned budgets quarterly and propose replan solutions to the Media Manager to allocate and spend all media dollars by the end of the year. Update the Media Orders tab in Airtable monthly with proposed creative traffic for the following month. Review with the Media Manager and EVP, Chief Strategy Officer, and get approval before placing monthly orders. Communication & Documentation Ensure you meet campaign launches as specified in the media plan. If the campaign will not launch according to plan, communicate and replan the budget in collaboration with the Media Manager. Communicate media traffic schedules with clients for approval as needed. Place orders and send creative traffic to vendors monthly or quarterly (as outlined in the plan). Input media contracts and invoices into the database as necessary. Take notes during media-related meetings, and send follow-ups via email and/or Slack after significant discussions with vendors and clients. Reporting Collaborate with the Media Manager and Digital Media Strategist to create a monthly and quarterly report for each client that details their advertising results. Review client media reports before the meetings. Analyze data and be able to speak to campaign performance. Identify trends, patterns, and correlations in data over time. Summarize key insights and takeaways. Recommend potential optimizations to improve campaign effectiveness and performance. Present traditional and display slides in client meetings in a way that is easy to understand and engaging. Send PDF of monthly report along with an updated budget and any next steps following monthly client media reporting meetings. Requirements Organization Accuracy / Attention to Detail Written and Oral Communication Desire for Continuous Improvement Proactively seek ways to enhance processes and performance outcomes Personal Project Management Consistently meet deadlines and manage projects effectively I understand this is a full-time, on-site position in Tupelo, MS, and I am willing to relocate. Resume Upload Accepted file types: doc, docx, pdf, Max. file size: 1 MB. #J-18808-Ljbffr Mabus Agency