(USA) Senior Manager, Product Marketing

Position Summary We are seeking a Senior Manager, Product Marketing – Team Lead for Offsite Display DSP to lead the go-to-market strategy, commercialization, and market success of Walmart Connect's DSP portfolio. This leader will define the product marketing strategy for Walmart Connect's DSP, driving advertiser adoption, platform utilization, and commercial growth while strengthening Walmart Connect's position as a leading DSP within the retail media and programmatic advertising ecosystem. Serving as the strategic bridge between Product, Engineering, Sales, Revenue, and Partnerships, this role translates complex capabilities into compelling customer value propositions and scalable commercialization strategies. The Senior Manager will shape how agencies, brands, and advertisers understand and succeed with Walmart Connect's DSP while accelerating customer growth and business impact. Success in this role requires deep expertise in the DSP ecosystem, programmatic buying workflows, retail media, and the competitive AdTech landscape. You'll partner closely with Product to incorporate customer and market insights into commercialization strategies such as influencing roadmap priorities and identifying growth opportunities. What You'll Do Define the commercial vision and go-to-market strategy for Walmart Connect's DSP portfolio, ensuring commercialization efforts are grounded in advertiser needs, market opportunity, competitive differentiation, and long-term business growth. Own commercialization for Walmart Connect's DSP portfolio by packaging, positioning, and commercializing strategic partnerships, integrations, and platform capabilities to drive advertiser adoption, platform utilization, and revenue growth. Partner closely with Product, Engineering, Sales, Revenue, Partnerships, and Marketing to align priorities, influence roadmap decisions, and accelerate market adoption across the DSP portfolio. Build scalable sales enablement, customer-facing content, and agency education that increases advertiser confidence and strengthens Walmart Connect's competitive positioning within the retail media and programmatic ecosystem. Lead customer insights strategy for Walmart Connect's DSP portfolio, developing differentiated positioning, messaging, and value propositions while establishing best practices for commercialization and adoption informed by advertiser feedback and market intelligence. Define success metrics and review frameworks that measure advertiser adoption, platform utilization, customer outcomes, retention, and commercial impact. Drive adoption of Walmart Connect's DSP portfolio across agencies, advertisers, and programmatic buyers by developing adoption strategies informed by customer feedback and internal insights, identifying barriers, and translating those learnings into actions that accelerate market success. Lead, coach, mentor, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, coaching and mentoring, driving performance management, operational cadence, and fostering a culture of accountability, excellence, customer focus, and continuous learning. What You'll Bring 7+ years of Product Marketing experience in AdTech, Retail Media, Programmatic Advertising, SaaS, or Digital Media. 3+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures. Deep expertise in programmatic advertising ecosystem including DSPs, SSPs, ad exchanges, publishers, and agency buying workflows. Strong analytical skills with experience leveraging adoption metrics, customer insights, campaign performance, and market intelligence to inform commercialization strategies, go-to-market decisions, and product roadmap prioritization. Proven success driving product adoption, commercialization, and customer utilization. Ability to operate with strategic vision, strong judgement, high standards, and adaptability in a rapidly evolving business environment. Strong ability to translate product capabilities into value propositions, messaging, and enablement. Excellent written and verbal communication skills. Why this role matters Walmart Connect's DSP is a strategic growth engine that enables advertisers to activate Walmart audiences across the broader programmatic ecosystem while delivering measurable business outcomes. This role plays a critical leadership position in expanding advertiser adoption, strengthening strategic technology partnerships, accelerating commercialization of Walmart Connect’s DSP portfolio, and establishing Walmart Connect as a differentiated leader in the rapidly evolving programmatic advertising ecosystem. By connecting product innovation with customer value, this leader directly influences platform growth, advertiser success, and Walmart Connect's long‑term competitive advantage. Walmart Connect Values Respect the Individual Builds high performing teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging, so associates thrive and perform drives a positive associate and customer member experience for all. Act with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmart’s goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts. Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of non‑retaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values. Acts as an altruistic servant leader and is consistently humble self aware. Serve our Customers and members Delivers expected business results while putting the customer member first and consistently applying an omni-merchant mindset and acting with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers members. Adopts a holistic perspective that considers data analytics customer member insights and different parts of the business when making plans and implementing strategies. Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risk taking and exhibits resilience in the face of setbacks. Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmart’s business model. Benefits At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full‑time and part‑time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. Salary San Bruno, California US‑08848: The annual salary range for this position is $117,000.00 - $234,000.00. Hoboken, New Jersey US‑10279: The annual salary range for this position is $108,000.00 - $216,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock Minimum Qualifications Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications Masters: Business Administration. Primary Location 850 Cherry Ave, San Bruno, CA 94066‑3031, United States of America. Additional Information Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. #J-18808-Ljbffr Socket.dev