Director of Marketing

Davis & Floyd

Director Of Marketing

Davis & Floyd (D|F) is seeking an energetic, strategic, innovative, and results-driven Director of Marketing to lead the development and execution of D|F's marketing strategy to strengthen brand awareness, support business development, and drive growth. This role is responsible for overseeing brand management, digital marketing, proposals, public relations, events, market research, and marketing operations while ensuring alignment with the firm's strategic objectives. The ideal candidate is both a strategic thinker and hands-on leader who can translate business objectives into measurable marketing outcomes.

Responsibilities

Monitor industry trends, market conditions, and competitive activity to identify opportunities and inform decision-making
Measure and report marketing performance, ROI, and key marketing metrics
Lead brand strategy and ensure consistent messaging across all channels
Strengthen D|F's reputation through thought leadership, public relations, and strategic communications
Oversee content development, including website, social media, blogs, videos, and email marketing
Partner with business development and technical teams to develop proposals, presentations, and marketing collateral
Enhance pursuit strategies and improve proposal development processes and efficiencies
Help communicate D|F's value proposition and differentiators to clients and prospects
Direct digital marketing initiatives including SEO, PPC, website management, and social media
Plan and manage industry conferences, trade shows, and client engagement events
Evaluate and implement marketing technologies and best practices to improve effectiveness and efficiency
Lead and develop the marketing team
Manage marketing consultants, vendors, and agency relationships
Develop and manage the annual marketing budget

Requirements

Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field
10+ years of progressive marketing experience, including leadership responsibility
Experience developing and executing integrated marketing strategies
Strong knowledge of digital marketing, branding, content development, and analytics
Excellent communication, project management, and leadership skills
Experience in engineering, architecture, construction, consulting, or professional services is preferred

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Vacancy posted 2 days ago

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