Founding General Manager Fitness Franchise up to
$105kJust Fitness Staffing, LLC
NOW HIRING: Founding General Manager for Studio Launch up to $105,000.00 + BENEFITS.
NEW STUDIO COMING SOON: Alloy Personal Training Madison East 2528 Winnebago Street Madison, WI 53704
YEAR 1 EARNING POTENTIAL: $85,000-$105,000.00
COMPENSATION PACKAGE: $58,000-$68,000 BASE SALARY + COMMISSIONS + BONUSES with earning potential up to $105,000.00 in YOUR FIRST YEAR
PREMIUM BENEFITS INCLUDE:
- Medical Insurance
- Vision Insurance
- Paid Time Off
- Paid Corporate Training in Atlanta, GA
- Complimentary Membership
- Employee Discounts
- Consistent Bonus Structure
- Career Growth Opportunities
We are seeking a highly motivated, entrepreneurial leader for our BRAND NEW Alloy Personal Training studio opening in Madison East, WI. This is a rare opportunity to help build a premium boutique fitness studio from the ground floor alongside experienced ownership already operating a successful Alloy studio in Wisconsin.
HIGHLIGHTS INCLUDE: The ideal candidate is a builder, not a maintainer. You’ll be leading overall presales, founding-member acquisition, community partnerships, grassroots marketing, local events, retention initiatives, and launch operations for Alloy Madison East.
YOU ARE:
- A builder, not a maintainer
- Competitive, organized, and highly driven
- Energized by community outreach and networking
- Comfortable with startup-style launch environments
- Positive, resilient, and team-oriented
- Able to create momentum and build trust quickly
- You know how to turn leads into long-term members.
Success in this role comes from relationship-building, consultative sales, community presence, and operational leadership.
POSITION HIGHLIGHTS: You will play an instrumental role in launching and growing Alloy Madison East from presale through Year 1 operations.
This role requires strong sales instincts, leadership ability, and comfort operating in a fast-paced launch environment.
CAREER GROWTH: You’ll work closely with experienced ownership already operating Alloy in Wisconsin and actively expanding the brand.
This is an opportunity to get in on the ground floor of a rapidly growing boutique fitness franchise with long-term advancement potential as additional studios are developed.
Since 2020, Alloy Personal Training has expanded rapidly nationwide with over 300 studios sold and launched across the United States.
KEY RESPONSIBILITIES:
- Lead all founding-member sales activity from first contact through signed agreement
- Conduct consultations, tours, follow-up calls, and conversion conversations
- Execute high-volume outreach and lead follow-up activity
- Build community partnerships and referral relationships
- Represent Alloy at networking events and local community activations
- Partner with the outside marketing agency on:
- Meta and Google campaigns
- Organic social media content
- Event-driven lead capture
- Help recruit and onboard the founding coaching team
- Manage MindBody and related studio-management systems
- Drive ongoing membership growth and retention initiatives
- Help grow the studio to 110-150 active members during Year 1
CORE REQUIREMENTS:
- 4+ years of experience in boutique fitness, premium hospitality, or service-business sales leadership
- Experience with a new-location launch, presale, or grand opening preferred
- Strong consultative-sales background with measurable success
- Experience working with marketing agencies or lead-generation partners preferred
- MindBody or comparable studio software experience preferred
- Excellent communication, organization, and relationship-building skills
- Comfortable conducting 30+ consultations weekly
- Evening and weekend availability required
Preferred backgrounds include: Alloy Personal Training, Orangetheory, F45, StretchLab, Club Pilates, Equinox, BFT, Comparable premium fitness or wellness brands.
ABOUT ALLOY WISCONSIN: Alloy Wisconsin operates Alloy Personal Training studios in Middleton and Madison East. Alloy is a national boutique fitness brand built around small-group personal training. We are a locally owned and operated franchisee.
We combine expert coaching, accountability, and proven systems to create a best-in-class member experience.
OTHER OPENINGS ON OUR TEAM IN WISCONSIN: Studio Manager at Alloy Middleton, Head Coach Alloy Madison East and Part-Time Coach openings at both studios.
APPLY TODAY FOR INTERVIEWS THIS WEEK.
$65k - $70k
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