Founding General Manager Fitness Franchise up to

NOW HIRING: Founding General Manager for Studio Launch up to $105,000.00 + BENEFITS.

NEW STUDIO COMING SOON: Alloy Personal Training Madison East 2528 Winnebago Street Madison, WI 53704

YEAR 1 EARNING POTENTIAL: $85,000-$105,000.00

COMPENSATION PACKAGE: $58,000-$68,000 BASE SALARY + COMMISSIONS + BONUSES with earning potential up to $105,000.00 in YOUR FIRST YEAR

PREMIUM BENEFITS INCLUDE:

• Medical Insurance
• Vision Insurance
• Paid Time Off
• Paid Corporate Training in Atlanta, GA
• Complimentary Membership
• Employee Discounts
• Consistent Bonus Structure
• Career Growth Opportunities

We are seeking a highly motivated, entrepreneurial leader for our BRAND NEW Alloy Personal Training studio opening in Madison East, WI. This is a rare opportunity to help build a premium boutique fitness studio from the ground floor alongside experienced ownership already operating a successful Alloy studio in Wisconsin.

HIGHLIGHTS INCLUDE: The ideal candidate is a builder, not a maintainer. You’ll be leading overall presales, founding-member acquisition, community partnerships, grassroots marketing, local events, retention initiatives, and launch operations for Alloy Madison East.

YOU ARE:

• A builder, not a maintainer
• Competitive, organized, and highly driven
• Energized by community outreach and networking
• Comfortable with startup-style launch environments
• Positive, resilient, and team-oriented
• Able to create momentum and build trust quickly
• You know how to turn leads into long-term members.

Success in this role comes from relationship-building, consultative sales, community presence, and operational leadership.

POSITION HIGHLIGHTS: You will play an instrumental role in launching and growing Alloy Madison East from presale through Year 1 operations.

This role requires strong sales instincts, leadership ability, and comfort operating in a fast-paced launch environment.

CAREER GROWTH: You’ll work closely with experienced ownership already operating Alloy in Wisconsin and actively expanding the brand.

This is an opportunity to get in on the ground floor of a rapidly growing boutique fitness franchise with long-term advancement potential as additional studios are developed.

Since 2020, Alloy Personal Training has expanded rapidly nationwide with over 300 studios sold and launched across the United States.

KEY RESPONSIBILITIES:

• Lead all founding-member sales activity from first contact through signed agreement
• Conduct consultations, tours, follow-up calls, and conversion conversations
• Execute high-volume outreach and lead follow-up activity
• Build community partnerships and referral relationships
• Represent Alloy at networking events and local community activations
• Partner with the outside marketing agency on:
  • Meta and Google campaigns
  • Organic social media content
  • Event-driven lead capture
• Help recruit and onboard the founding coaching team
• Manage MindBody and related studio-management systems
• Drive ongoing membership growth and retention initiatives
• Help grow the studio to 110-150 active members during Year 1

CORE REQUIREMENTS:

• 4+ years of experience in boutique fitness, premium hospitality, or service-business sales leadership
• Experience with a new-location launch, presale, or grand opening preferred
• Strong consultative-sales background with measurable success
• Experience working with marketing agencies or lead-generation partners preferred
• MindBody or comparable studio software experience preferred
• Excellent communication, organization, and relationship-building skills
• Comfortable conducting 30+ consultations weekly
• Evening and weekend availability required

Preferred backgrounds include: Alloy Personal Training, Orangetheory, F45, StretchLab, Club Pilates, Equinox, BFT, Comparable premium fitness or wellness brands.

ABOUT ALLOY WISCONSIN: Alloy Wisconsin operates Alloy Personal Training studios in Middleton and Madison East. Alloy is a national boutique fitness brand built around small-group personal training. We are a locally owned and operated franchisee.

We combine expert coaching, accountability, and proven systems to create a best-in-class member experience.

OTHER OPENINGS ON OUR TEAM IN WISCONSIN: Studio Manager at Alloy Middleton, Head Coach Alloy Madison East and Part-Time Coach openings at both studios.

APPLY TODAY FOR INTERVIEWS THIS WEEK.