Senior MarTech Specialist, Marketing Automation & MarTech Platforms’

Senior MarTech Specialist, Marketing Automation & MarTech Platforms Responsibilities Owning and governing marketing automation platform (Marketo) Own and support governance of the enterprise marketing automation platform (Marketo) as the core campaign execution engine Monitor platform health, troubleshoot issues, and assist with configuration, audits, and enhancements Define, document, and maintain enterprise standards for data structures, workflows, campaign setup, and system usage Establish and maintain governance frameworks including templates, channels, tagging structures, and reusable assets Drive advanced segmentation strategies to enable personalized, data‑driven ABM (1:1, 1:Few, and 1:Many) programmes Translate campaign strategies into structured workflows across marketing automation and project management platforms, supporting demand generation across acquisition, nurture, events, and digital engagement Oversee campaign orchestration to ensure scalable, repeatable, and high‑quality delivery Ensure complete and accurate event data capture with no discrepancies or gaps, and deliver aggregated data in marketer‑defined formats to enable downstream processing and leadership reporting Owning and governing other key MarTech platforms Support the ongoing optimization of our broader MarTech ecosystem (Cvent, Measure, Workfront, Drupal and integrations / flows with Salesforce, Website, Linkedin, Google Ads and 6Sense) Ensure alignment and consistency across interconnected platforms within the MarTech stack Diagnose and resolve data synchronization issues across our stack, primarily between Marketo and Salesforce, as well as other platforms Collaborate with Brand, Marketing and External Communications (BMEC) teams to enable seamless use of marketing technology platforms Identify opportunities to leverage AI across the Marketo environment and broader MarTech ecosystem to improve campaign execution, segmentation, analytics & reporting and operational efficiency, partnering with vendors to prioritize use cases Managing offshore execution and delivery Provide day‑to‑day direction and workflow oversight for an offshore campaign operations team Ensure campaign requirements are translated into clear technical specifications and build instructions Oversee intake, prioritization, and delivery tracking across campaign workflows Oversee campaign outputs for accuracy, quality, and brand compliance Identify and implement process improvements to increase efficiency and scalability Ensuring quality, compliance, and data integrity Design and execute QA and testing protocols across campaigns and platforms Support global data privacy & compliance initiatives, including consent management and preference center operations Maintain strong data quality and alignment across Marketo, CRM, and connected platforms, while managing end‑to‑end data flow and system handoffs for all events and campaigns (e.g. Annual Meeting, content syndication, etc.) Collaborating across teams and functions Act as a key partner to Marketing, Sales, Web, and DT teams to enable integrated campaign execution Partner with Digital Technology and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements Assist in preparing business cases for optimization decisions, vendor evaluations, and potential migrations Qualifications Have 5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing Bring strong hands‑on experience with Marketo and familiarity with broader MarTech ecosystems Have experience working with CRM platforms such as Salesforce and marketing project management tools (e.g., Workfront is a plus) Have a strong understanding of campaign workflows, segmentation, and marketing data architecture Have experience coordinating external/offshore campaign execution teams Demonstrate strong attention to detail, quality control, and process discipline Possess excellent organizational, communication, and stakeholder management skills Be comfortable working across global, cross‑functional teams in a fast‑paced environment Benefits Contemporary work‑life balance policies and wellbeing activities Comprehensive private medical care options Safety net of life insurance and disability programs Tailored financial programs Education Assistance Generous Parental Leave Mental Health resources Dependent Care The Baker Hughes internal title for this role is: Marketing Specialist - Marketing Operations Benefits are available through the Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). The position is eligible for additional compensation such as bonuses subject to applicable benefit plans or policies. Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. #J-18808-Ljbffr Baker Hughes