Chargé de CRM et E-commerce F/H - Alternance

Chargé de CRM et E-commerce F/H – Alternance

We are nearly 5,000 employees, committed every day in our 1,200 stores in France, our home delivery bases, our packaging workshop, and the sites of our support teams to combine our talents to live our mission: "Nourish the love of the good" — the good for the environment, the good for everyone, and above all… the good for our teams!

Joining us means getting involved in exciting projects with colleagues who rely on simplicity, the strength of the collective, and audacity.

So, if like us, the love of the good passions you… Welcome to you, welcome to us.

We are a handi-welcoming company, we treat each application with fairness, respect, and without distinction.

My Position

Attached to the Digital, Brand, and Customer Experience Direction, I am part of the Customer Marketing team in support.

I work closely with the CRM and E-commerce teams to ensure both:

• The operational implementation of targeted CRM campaigns (email, push, SMS)
• The monitoring of CRM campaign performances, traffic, and conversion on the e-commerce site picard.fr and the mobile application.

My missions revolve around the following axes:

1. Management, implementation, and monitoring of CRM campaigns

• I contribute to the elaboration of the animation plan on the different segments of prospects and customers.
• I write CRM contents (email, push, SMS) and select offers according to the targets
• I design segmentations via campaign workflows in Imagino Campaign (marketing automation tool)
• I coordinate the validation, configuration, and sending of campaigns on different channels.
• I ensure the good technical execution of the sendings and the quality of deliverability (NPAI, deliverability, servers, click rates…).
• I follow the results of the campaigns: opening rates, click rates, conversion rates, unsubscribes, etc.
• I ensure a watch of the CRM best practices and participate in the continuous improvement of the contents.

1. E-commerce analysis & traffic monitoring

• I monitor the performance of the website and mobile application (traffic, transactions, cart addition rates, etc.).
• I analyze CRM and e-commerce data to evaluate the impact of marketing actions on navigation and sales.
• I work on the standardization of tracked links in CRM and e-commerce campaigns, and I ensure their systematic use.
• I update the digital reportings on a weekly and monthly basis.

My Profile

In a BAC+4-5 training in a business school or university, specializing in Digital (marketing/web/CRM), I have acquired initial experience in a digital environment (internship or apprenticeship).

I have an interest in CRM, E-commerce, and data issues, ideally in a retail or e-commerce context.

I am comfortable with marketing automation and reporting tools (Excel, Google Analytics).

With good interpersonal skills, I enjoy teamwork and collaboration with various stakeholders. I am dynamic, curious, creative, and results-oriented.

Contract: Position based in Issy les Moulineaux (92)

• Type of contract: Apprenticeship contract of one year available from September 2026
• Alternance rhythm: At your convenience
• Possibility of teleworking up to two days