Product Marketing Specialist

Under moderate guidance, supports go-to-market strategy by translating customer, market, and competitive insights into positioning, messaging, and launch materials. Partners across Marketing, Product Teams, Sales, and other teams to support product strategy, differentiation, and market alignment. As a Product Marketing Specialist, you will play a crucial role in understanding market trends and customer needs to help shape our product strategies. You will work closely with the Product Marketing team to develop and implement effective marketing campaigns aimed at capturing key customer segments. Your analytical skills will be essential for understanding and responding to market changes, helping position our products for success. Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks. Support audience segmentation, personas, customer journeys, and use-case development. Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral. Translate product capabilities and customer benefits into clear, audience-focused communications. Track marketing metrics and present findings and recommendations to internal stakeholders. Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance. Maintain product marketing documentation, research, messaging, and competitive intelligence resources. Market and Customer Analysis: Applies research techniques to interpret customer, market, and competitive information. Data Interpretation: Synthesizes data and communicates clear findings and recommendations. Content Development: Drafts concise, audience-focused marketing content and presentations. Project Coordination: Builds effective working relationships across Product, Marketing, Sales, Customer Success and related teams. Tools: Working proficiency with Microsoft Office, relevant CRM, Excel, AI tools, PowerPoint, and marketing platforms. Bachelor's degree required 3+ years of experience in product marketing, marketing, market research, or a related function. Work experience in Healthcare, Life Sciences, Phar or a related field is preferred. To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. 57,400.00 - $98,350.00 USD This role is eligible for Bonus. Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical Dental Vision Plans 401(k) FSA/HSA Commuter Benefits Tuition Assistance Plan Vacation and Sick Time Paid Parental Leave #J-18808-Ljbffr