Social Media Intern

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2025, POP MART operates over 630 physical stores and more than 2,637Robo Shops across 20+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world. Opportunity Overview: Position Location: Culver City, CA office . We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business. What You Will Achieve: Social Media Operations & Campaign Support Assist with the planning and execution of social media campaigns, product launches, and retail marketing initiatives across the Americas. Help organize campaign timelines, content calendars, and internal trackers to ensure projects stay on schedule. Support communication with retail stores regarding social media initiatives, promotional campaigns, and content requests. Assist with campaign recaps, presentations, and performance reporting. Content Creation & Creative Support Capture and edit short-form content for TikTok, Instagram Reels, Stories, and other social platforms. Brainstorm and pitch creative concepts for product launches, IP campaigns, retail promotions, and trending moments. Draft social copy, internal communications, creative briefs, and campaign messaging. Assist with photo and video asset organization for marketing campaigns. Content Production & Event Coordination Support content production for retail events, store openings, pop-ups, creator visits, and product launches. Assist in preparing creative briefs, shot lists, production schedules, and shoot logistics. Help coordinate with photographers, videographers, and other creative vendors before and after productions. Organize content deliverables and ensure assets are properly tracked and shared internally. Community & Retail Social Support Monitor retail store social accounts for campaign participation and brand consistency. Track social media trends and identify opportunities relevant to POP MART's products and IPs. Support community engagement initiatives by monitoring audience conversations and collecting social insights. Assist with gathering user-generated content and campaign highlights for internal reporting. What You Will Need: Learning OutcomesThroughout the internship, you will gain experience in: Social media operations for a global consumer brand Retail and experiential marketing execution. Content production and shoot coordination Influencer and creator campaign support. Campaign planning and cross-functional collaboration. Short-form content strategy and performance analysis. Working with creative agencies, photographers, and content creators. Preferred Qualifications: Current student or recent graduate pursuing Marketing, Communications, Digital Media, Advertising, Business, or a related field. Strong interest in social media, content creation, retail marketing, and pop culture. Experience creating content for TikTok and Instagram Reels. Familiarity with CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar editing platforms. Fluency or professional proficiency in Spanish or Portuguese is a strong plus. Excellent organizational and project management skills with strong attention to detail. Strong written and verbal communication skills. Ability to manage multiple projects in a fast-paced environment. Passion for designer toys, collectibles, anime, gaming, fashion, or pop culture is a plus. Experience with photography or videography is a plus. Familiarity with social media analytics, scheduling platforms, or content management tools is a plus. *The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for thisjob. Physical Requirements: Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment. Must be able to occasionally lift or move items weighing up to 25 pounds. What We Offer: Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge For Los Angeles or San Francisco applicants: POP MART is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. POP MART is committed to providing a safe, inclusive, and respectful work environment. POP MART provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing: View email address on click.appcast.io opmart.com To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions. The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may vary for different regions of the U.S. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.This position may be eligible to participate in a company incentive program. #J-18808-Ljbffr POP MART