Social Media Manager & Content Creator

Social Media Manager & Content CreatorSnugZ is looking for a creative, energetic and highly motivated Social Media Manager & Content Creator to help tell our story through engaging photography, video, social media and digital content.This is much more than scheduling posts. You'll be behind the camera, in the editing suite, at company events, interviewing employees, showcasing new products and helping shape the voice of one of the promotional products industry's most recognizable brands.You'll help expand our social presence, increase engagement, grow brand awareness and play an important role in our overall digital marketing strategy.If you love variety, creativity and finding new ways to tell compelling stories, you'll fit right in.One day you might be photographing premium drinkware. The next you're filming behind-the-scenes footage in our production facility, covering a trade show, interviewing employees or creating content around thousands of unique promotional products including apparel, personal care, custom packaging, wellness products, technology and more.Successful candidates will:Consistently create engaging photo and video content that strengthens the SnugZ brand.Produce compelling short-form content for multiple social platforms.Help increase audience engagement and brand awareness.Support new product launches through creative storytelling.Stay ahead of industry trends and continuously bring fresh ideas to the marketing team.Represent the SnugZ brand professionally both online and in person.Key responsibilities include:Create engaging content, on-brand content through storytelling, product photography, lifestyle photography and short-form video.Capture behind-the-scenes content, employee interviews, product launches and company events.Produce high-quality social-first content optimized for each platform.Assist with creative concepts, scripting and storytelling.Social Media Management to schedule and publish daily content across social media platforms.Tailor messaging and creative assets for each channel's audience.Engage with followers by responding to comments and messages promptly while maintaining a positive brand voice.Monitor conversations and identify opportunities for engagement.Monitor trends, competitors and emerging social platforms.Track performance metrics including engagement, reach, impressions, watch time, click-through rate and follower growth.Provide recommendations based on data to improve future content performance.Utilize AI tools responsibly to improve efficiency while maintaining an authentic brand voice.Assist with trade shows, company events and occasional travel as needed (approximately 5–10% travel).Required skills and competencies include:Ability to manage multiple creative projects simultaneously while meeting deadlines.Strong understanding of current social media trends, storytelling techniques, platform algorithms and short-form video best practices.Extensive knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and other relevant platforms.Comfortable appearing on camera and representing the SnugZ brand.Excellent photography composition and visual storytelling skills.Strong written, verbal and interpersonal communication skills.Exceptional organizational skills and attention to detail.Self-motivated, creative and eager to experiment with new ideas.Professional, collaborative and able to thrive within a fast-paced creative environment.Technical qualifications include:Experience using social media management platforms such as Sprout Social, Hootsuite or similar.Comfortable using AI tools including ChatGPT, Claude, Canva AI and emerging content creation technologies.Proficient with Microsoft Office (Outlook, Excel, Word and PowerPoint).2–3 years of professional experience creating and managing social media content for an in-house brand or agency.Demonstrated experience producing engaging photography, video and social media campaigns.Experience analyzing social media metrics and adjusting strategy accordingly.Associate degree or higher preferred but not required.Experience with any of the following is a plus:Knowledge of Adobe Creative Suite including Photoshop, Premiere Pro, Lightroom, Illustrator, After EffectsVideo productionDrone footageEvent coveragePromotional products industry experienceYour résumé tells us where you've worked. Your portfolio tells us what you can do. Please include links to any of the following:Portfolio websiteInstagramTikTokYouTubePhotography portfolioVideo projectsSocial media accounts you've managedOther creative work you'd like us to seeWe want to see your creativity, storytelling ability and personality.Benefits include:Flexible schedulePhone allowanceMedical benefits401(k)Paid time offOpportunity for professional growth and developmentMust be fluent in English with the ability to communicate effectively both verbally and in writing with team members, customers and vendors.The physical demands described here are representative of those required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.While performing the duties of this position, the employee is regularly required to sit, stand, walk, use hands and fingers, reach with hands and arms, and communicate effectively. The employee may occasionally bend, kneel, climb or balance. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities include close vision, color vision, depth perception and the ability to adjust focus.Snugzusa LLC is an equal opportunity employer and is a supporter of diversity and inclusion. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.