Marketing Operations Analyst

About the Role

The Marketing Operations Analyst will play a critical role in supporting A-LIGN’s marketing strategy through the execution, optimization, and analysis of marketing operations processes. This role is ideal for a detail-oriented and data-driven professional who thrives in a fast-paced environment and is passionate about leveraging technology, analytics, and operational excellence to improve marketing performance and drive measurable business results.

Responsibilities

• Generate and maintain weekly, monthly, and quarterly marketing reports to measure performance across marketing channels, identify trends, and support data-driven decision making

• Analyze campaign, lead generation, and funnel performance data to provide actionable insights and recommendations for optimization

• Support cross-functional operating cadences by preparing reporting, tracking action items, and maintaining visibility into ongoing marketing initiatives

• Administer and maintain data orchestration platforms such as RingLead to support lead and account data quality initiatives

• Execute and support enrichment programs by leveraging first-party and third-party data sources, intent platforms, AI-powered research tools , and marketing databases

• Monitor, audit, and improve CRM and marketing database hygiene to ensure accuracy, completeness, and compliance with established processes

• Assist with lead routing, lead scoring, segmentation, and other marketing operations workflows to support efficient lead management

• Support the management and optimization of marketing automation platforms, including campaign execution, email deployment, and lifecycle marketing programs

• Troubleshoot marketing automation and CRM-related issues while partnering with internal stakeholders to resolve operational challenges

• Create and maintain dashboards, reports, and KPI tracking to provide visibility into marketing performance and operational effectiveness

• Support the administration and integration of marketing technologies to ensure data integrity and efficient system functionality

• Maintain project documentation, workflows, and process guides to support operational consistency and team scalability

• Collaborate with marketing, sales, and GTM operations teams to ensure successful execution of marketing programs and operational initiatives

• Assist in managing marketing project requests, timelines, and deliverables through Asana and other project management tools

• Identify opportunities to improve processes, automate manual tasks, and enhance operational efficiency across the marketing organization

Minimum Qualifications

EDUCATION

• Bachelor’s degree in business, analytics, finance, economics, marketing, or other relevant field

EXPERIENCE

• 2–4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or other relevant field

• Hands-on experience working with CRM and GTM systems ( Salesforce required ; Pardot , Outreach , and other sales/marketing efficiency tools a plus)

• Experience building and maintaining reports, dashboards, and operational metrics for GTM teams

• Demonstrated experience partnering cross-functionally with Sales, Marketing, and/or Partner stakeholders

SKILLS

• Strong analytical skills with exceptional attention to detail; you notice trends, discrepancies, and risks others may miss

• Highly organized with strong project management discipline and the ability to manage multiple priorities simultaneously

• Proactive problem-solver who takes ownership and drives initiatives forward with minimal oversight

• Clear and confident communicator with the ability to present insights to both technical and non-technical audiences

• Comfortable working with complex datasets and translating data into business insights

• Advanced proficiency in Excel ; strong working knowledge of Salesforce required

• Ability to thrive in a fast-paced, high-growth environment with evolving priorities