Director of Marketing (Health & Wellness)

Job Title: Director of Marketing Location: Irvine, CA/ Hybrid once trained. Base Salary: $ 90, 000 - $ 110,000 DOE Job hours: Fulltime M- F, plus occasional weekends. Build Brands. Drive Growth. Make an Impact. We’re looking for a Senior Marketing Manager who knows how to turn strategy into measurable growth. This is a high-impact leadership opportunity for a marketing manager who thrives at the intersection of brand, digital performance, local marketing, and multi-unit operations. You’ll lead marketing strategy across a growing portfolio of health and wellness brands, including Lindora and E20, with a clear mandate: strengthen our brands, generate qualified leads, accelerate membership sales, and help our locations grow. The right leader for this role is equally comfortable developing portfolio-wide strategy, analyzing campaign ROI, partnering with franchise owners, and creating grassroots programs that drive customers through the door. If you believe the best marketing combines powerful digital strategy with exceptional local execution, this could be your next opportunity. What You’ll Own Lead the Marketing Strategy Set the vision and execute an integrated marketing strategy across our portfolio while preserving what makes each brand unique. Develop strategies that drive revenue growth, membership sales, lead generation, and brand awareness. Build scalable marketing programs across company-owned and franchise locations. Serve as a strategic marketing partner to executive leadership, Operations, Sales, Finance, studio teams, and franchise owners. Lead and optimize shared marketing resources, including our marketing co-op fund, to maximize regional impact and ROI. Balance long-term brand development with the immediate needs of a performance-driven, multi-location organization Drive Digital Growth Own the digital engine behind customer acquisition and growth. Lead strategy across paid search, paid social, SEO, email, content, marketing automation, and digital lead generation, continually evaluating performance and optimizing investment. Develop campaigns supporting high-value services and memberships, including wellness programs, GLP-1 offerings, and E20 services. Using platforms and reporting tools such as Zenoti, Power BI, CRM systems, and marketing analytics, you'll connect marketing investment to leads, conversions, revenue, and ROI. Make Local Marketing a Competitive Advantage We believe strong brand and digital marketing should be matched by exceptional execution at the local level. Develop programs that help individual locations become more visible and connected within their communities through: Local partnerships and referral opportunities Community outreach and events Grassroots lead-generation initiatives In-studio promotions and marketing Location-specific campaigns and activations Programs designed to increase foot traffic, leads, conversions, and membership sales. You’ll create playbooks, tools, training, and best practices that make effective local marketing easier to execute—whether you're supporting a Lindora studio manager or an E20 franchise owner. Ensure every customer touchpoint strengthens our brands. Oversee brand standards and messaging across the portfolio while providing leadership around social media, public relations, reputation management, content, and marketing communications. You'll work closely with cross-functional leadership to ensure marketing is directly connected to our operational priorities, customer experience, and growth objectives. What We’re Looking For You’re a strategic marketer—but you're also an operator. You understand that marketing success isn't measured only in impressions and engagement. It's measured in qualified leads, conversions, memberships, revenue, customer acquisition, and sustainable growth. 7–10+ years of progressive marketing experience, including significant leadership responsibility. Experience within a multi-unit health, wellness, fitness, medical wellness, or franchise organization. Demonstrated success developing marketing strategies that produce measurable customer and revenue growth. Strong experience with local and grassroots marketing in a multi-location or franchise environment Advanced knowledge of SEO, SEM, paid social, email marketing, content strategy, and marketing automation. Experience using analytics to optimize marketing spend and demonstrate ROI. Familiarity with Zenoti, Power BI, CRM platforms, or comparable business intelligence tools Experience supporting multiple brands or providing shared marketing services across a portfolio is strongly preferred. Bachelor's degree in marketing, Business Administration, or a related discipline; MBA or advanced degree is a plus. Exceptional leadership, communication, collaboration, and relationship-building skills You’ll Thrive Here If... You can think enterprise-wide and locally at the same time. You love the sophistication of digital performance marketing—but you also understand the power of a great community partnership, referral program, local event, or studio activation. You're comfortable working with executives, operators, studio teams, and franchise owners, and you know how to translate strategy into programs people can actually execute. Most importantly, you're energized by the opportunity to build, test, measure, improve, and grow. What We Offer In addition to the opportunity to make a meaningful impact across a growing health and wellness portfolio, eligible employees may receive: Competitive base compensation Performance-based bonus opportunity Medical, dental, and vision benefits Paid vacation and sick time Paid company holidays Employee wellness benefits and discounts Professional growth and leadership opportunities The opportunity to influence the growth strategy of multiple established and emerging wellness brands. Bariatric Weight Management Systems A Medical Group #J-18808-Ljbffr