Manager, Marketing & Communications

Manager, Marketing and Communications

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation's leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

Today, we are an alliance of hundreds of local affiliates, state organizations and a national office that work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. We work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of programs we provide, and our strong public policy.

NAMI is seeking a dynamic and creative Manager, Marketing and Communications to play a pivotal role in shaping our outreach efforts. Responsibilities include working with departmental colleagues to create multi-channel marketing and communications strategies in collaboration with the Senior Manager, Marketing and Communications. Additionally, the Manager, Marketing and Communications will play a large role in developing compelling content and creative to promote NAMI's programs, initiatives, events, and development.

This role works closely with the Senior Manager, Marketing and Communications and the broader Marketing and Communications team to ensure alignment and consistency across initiatives. To ensure alignment with NAMI's strategic goals, the Manager will help drive key performance indicators (KPIs), offer strategic oversight of marketing and communications initiatives, and recommend adjustments based on performance data to ensure continuous improvement and mission alignment. This position is also responsible for providing support for production and promotion of Hope Starts With Us, NAMI's popular podcast.

This full-time position is based out of our Arlington VA office 2-3 days per week.

Salary Range: $68k - $74k

Essential Duties and Responsibilities:

• Serve as Marketing and Communications liaison to highlight work of internal clients across the organization and promote NAMI programs, initiatives, events, and strategic campaigns
• In collaboration with the Senior Manager of Marketing and Communications and MarCom team help create marketing and communication plans aligned to organizational strategic priorities,
• Help create omnichannel campaigns using the PESO model and utilizing a variety of tactics including but not limited to digital and OOH advertising, social media, email marketing, NAMI's website, partnerships, print collateral, media outreach, video and new media
• Work with Marketing and Communications department colleagues to execute communications and marketing plans and provide project management support
• Conduct project brief meetings to align on strategic priorities and project goals, establish clear project timelines, schedule related activities, and actively participate in meetings
• Write content for marketing and communication campaigns and review creative, acting as a guide and account manager between Marketing and Communications and internal clients
• Develop clear, concise, and compelling marketing and communications talking points that align with organizational strategy and brand messaging for various internal and external audiences
• Gather campaign analytics, reporting on progress and providing analysis to internal and/or external stakeholders
• Ensure timely delivery of marketing and communication collateral, resources, and national office updates to support NAMI's State Offices and Affiliates effectively
• Provide vital support for the creation and logistical coordination of a wide range of marketing deliverables for NAMI's development outreach
• Support production and promotion of NAMI's podcast, "Hope Starts With Us," through episode research, content creation, and promotion activities
• In coordination with marketing and communication team members, conduct research and analysis on current marketing trends and target audience behavior to refine messaging and optimize campaign performance
• Monitor, track, and evaluate Key Performance Indicators (KPIs) for marketing and communication deliverables; report findings and recommendations to optimize strategies to align with NAMI's strategic priorities
• Support NAMI's communication strategy development and execution
• Perform other duties as assigned

Minimum Qualifications:

• Bachelor's degree in marketing, communications, or related field with 3-5 years of work experience
• Cause-related communications, fundraising/development, or agency background preferred; experience in marketing or communications at a non-profit or public health organization is highly desirable
• Ability to maintain flexibility and foster teamwork in a fast-paced, demanding work environment
• Experience using a project management software such as Asana
• Experience measuring and analyzing metrics and KPIs and providing reports
• Demonstrated knowledge in using marketing analytics tools and software. Ability to build customized tracking dashboards, conduct comprehensive marketing analysis, and generate reports
• Creative thinker and self-starter, with ability to work well independently and within a team
• Ability to define and meet deadlines, manage multiple tasks, and ensure quality marketing communications outcomes
• Ability to respond quickly and effectively to challenges, with keen problem-solving skills, and adaptability
• Strong collaboration skills and ability to work across a matrixed organization
• Relies on extensive experience and judgment to plan and accomplish goals
• Organized, detail-oriented, and able to thrive in a fast-paced environment
• Excellent writing and verbal communication skills
• Knowledge of the AP Style Guide with an enthusiasm for applying its principles
• Working knowledge or proficiency with MailChimp or similar email marketing platforms
• Advanced proficiency with Microsoft Office Suite
• Ability to travel up to 10%
• Must pass background check

This position operates under a hybrid work model and requires regular onsite presence 2-3 times per week. In-office attendance is essential to facilitate collaboration, support cross-functional communication, engage with stakeholders and senior leadership, and manage projects that cannot be done remotely. Candidates must be able to reliably work onsite and adapt to evolving operational requirements.

Your salary is only one component of the total compensation package. NAMI offers a range of standard and unique benefits that are reviewed annually:

• Generous and comprehensive Health, Dental, and Vision Plans
• Paid Time Off: Vacation, Personal, and Sick Leave
• Paid Parental Leave
• 403(b) retirement plan
• Flexible Spending Accounts for health care, dependent care and commuter expenses
• Life Insurance and Disability coverage paid by NAMI
• Flexible Work and Telework programs
• Professional Development Reimbursement program
• A variety of wellness offerings to support team members
• Employee Referral Program
• The Employee Assistance Program (EAP) which provides support for personal and family problems common in contemporary life

NAMI is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workforce. NAMI prohibits discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or expression, pregnancy, childbirth or related medical conditions, genetic information or any other legally protected group status. We also provide reasonable accommodation for candidates with disability.