Senior Manager, Brand Communications

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

McDonald's Global Impact team is aligned around a mission to make McDonald’s one of the most respected, trusted, and admired brands in the world. We will do this through actions to drive responsible business growth, investments to foster community, values-based advocacy, and compelling communications that matter to our customers, our System and our global partners. Read more about our Purpose & Impact here. As part of operationalizing the Global Impact function, we have created the US Impact team to bring together Communications, Government Relations, Sustainability & ESG, and Philanthropy to support the US business, in alignment with McDonald's Impact priorities.


We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

Duties

We’re looking for a Senior Manager, Brand Communications to help create and manage the reputation of one of the most recognized brands in the world.
You will bring excellent communications/PR skills to help develop, manage, and execute Communications strategies across paid, earned, and owned channels, reaching defined audiences (e.g. consumers and community influencers) with creative excellence in mind.

Responsibilities

• Lead strategy and execution of integrated communications campaigns that advance McDonald’s reputation priorities, including employee wellbeing, food quality, and value/affordability.
• Lead cross-functional team of peers across marketing, people, operations, etc. to achieve collective reputation goals.
• Lead major external campaign elements and activations that are credible, culture-driving, buzz-worthy and uniquely McDonald’s.
• Manage agency partners, driving collaboration, prioritization and insights-driven, bold creative ideas.
• Manage and develop one direct report, coaching them through campaign execution and helping them advance their professional development goals.
• Represent Brand Communications at key leadership meetings and system convenings, including close partnership with McDonald’s Owner/Operators
• Oversee a multi-million dollar budget, strategically allocating internal and external resources and leading the scoping and agency review process in close collaboration with procurement
• Partner closely with agencies and Insights team to manage and measure key metrics to ensure strategies are moving the needle.
• Domestic travel required 1–2 times per quarter

Qualifications

Qualifications:
• 8+ years of relevant communications experience in-house or at an agency, including external stakeholder engagement, earned media and influencer relations.
• Keen ability to develop insight-led ideas that earn media coverage and capture consumer attention
• Strong understanding of diverse cultural audiences and leveraging key cultural insights to drive communications strategies.
• Proven track record of leading cross-functional teams and agency partners to deliver high-impact work
• Agile and resilient to drive outcomes and operate in the gray.
• Natural storyteller with excellent written and oral communications skills, including an ability to convey complex issues in a clear and concise manner to a variety of audiences.
• Self-starter with strong sense of initiative, focused on results; ability to manage multiple, simultaneous projects and, at times, within ambiguous and undefined circumstances.
• Strong advisory skills with the ability to provide credible counsel to senior leaders
• Thrives in fast-paced settings; collaborative, flexible, and committed to meeting deadlines
• Bachelor’s degree from an accredited college or university

Compensation

Bonus Eligible: YES

Long - Term Incentive: YES

Benefits Eligible: YES

Salary Range

The expected salary range for this role is $141,955.00 - $177,444.00 per year


The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information:

Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact View email address on aiapply.co. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.