Global Product Marketing Manager, Software & Digital Solutions

Take your next career step at ABB E‑Mobility with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. Electrification of road transport is one of the largest infrastructure buildouts of the coming decades. ABB E‑mobility is building the charging platform that services it, across cars, vans, trucks and buses. The customers buying this infrastructure are increasingly asking not just for hardware but for energy management, battery storage integration and SLA‑backed performance guarantees that let them deliver more energy at lower costs. We are seeking a Global Product Marketing Manager for Software & Digital Solutions. As the commercial translator of our software strategy, you'll drive market adoption of Asset Management, Energy Management and other digital services across a complex global portfolio. You'll bridge technical innovation with commercial reality. You won’t own final product decisions, but you will ensure that commercial insight, customer feedback, competitive intelligence, and win/loss learning shape how we position, sell, and scale software across the business. Accountabilities Strategic Software Positioning & Portfolio Integration: Own software and digital solutions positioning, value propositions and messaging across Asset Management, Energy Management and other digital portfolio elements. Ensure software messaging holds together as a coherent story across the full company and portfolio narrative. Software Go‑to‑Market (GTM) Strategy & Launch: Own the Product Marketing launch GTM strategy for software‑led and digital solution launches. Working closely with sales and product management teams, you will define target segments, use cases, buying triggers, attach strategy, competitive framing, and sales motion guidance. Software Differentiation & Sales Enablement: Build the content and tools that let sellers differentiate on our software solutions: discovery guides, demo storylines, pitch content, seller talk tracks, and messaging that supports attach, cross‑sell, upsell, lifecycle services, and solution selling. Software Claims Governance & Readiness: Take technical software specifications and turn them into claims a buyer can act on. Validate them with Product and Engineering. Keep them current as the product evolves. Ensure the claims used in proposals, sales assets, and customer presentations are accurate, approved, and commercially relevant, not just technically correct. Customer Insight and Competitive Intelligence: Develop customer‑specific software messaging and provide direct support for strategic account presentations. Capture what you learn from those engagements: what the customer pushed back on, what the competitor said, what closed the deal or did not. Feed that back into positioning, battlecards, and launch strategy so the organization gets smarter over time. Product Alignment and Commercial Input: Bring commercial, customer, and competitive input into product and portfolio planning. You will not own product decisions, but you will serve as the commercial translator of our software strategy, working closely with product management to ensure what we build reflects how customers evaluate and purchase. Qualifications 8+ years Product Marketing experience in B2B software, SaaS, industrial software, energy management, asset management, or cybersecurity, with proven ability to create launch GTM strategy, sales enablement, and commercial messaging. The ability to translate software capabilities into business value without losing technical credibility. You can connect a feature to customer mission profiles and explain why it reduces unplanned downtime, lowers energy cost, removes a compliance risk or creates new upside for the customer’s business model. You are also comfortable operating in environments where software does not stand alone, where the value proposition depends on how software, hardware, and services interact as a system, and where the buying conversation often spans all three. A track record of working seamlessly across Product Management, Engineering, Sales, Legal, Customer Marketing and proposal teams to produce launch and enablement programs that are actually executable, not just well‑designed. Practical experience in claims governance. You have been in the situation where a sales team starts improvising claims in front of a major customer, and you have built the process and the asset library that stops it from happening. Experience supporting launch GTM strategy, solution selling, customer presentations, attach and cross‑sell strategies, and sales enablement in complex B2B environments. Critical competencies in software value proposition development, business outcome storytelling, attach/cross‑sell messaging, claims governance, and strategic customer support. EV charging experience is preferred but not mandatory if the candidate brings strong B2B software or industrial digital experience. Target Salary range for this position: $130,000‑$155,000 + target bonus We also offer: Medical, Dental, Vision insurance through BCBS effective Day 01, 401k with company match, paid parental leave, and permissive time away vacation policy. What’s in it for you? Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Diversity, inclusion, and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. Our individual differences make us successful. About ABB E-Mobility ABB e‑mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E‑Mobility, not just predicting it. Equal Employment Opportunity Equal Employment Opportunity and affirmative action at ABB. ABB is an Equal Employment Opportunity (EEO) and affirmative action employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your EEO rights as an applicant, please visit the following websites: As an Equal Employment Opportunity and affirmative action employer, applicants may request to review the affirmative action plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at View phone number on click.appcast.io. 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