Go-to-Market (GTM) Lead

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Job Description

About the Role

Capgemini is seeking a highly motivated and strategic Go-to-Market (GTM) Lead for the HighTouch to drive the growth, market positioning, and joint business development strategy with HighTouch. This leader will be responsible for building and executing the alliance strategy, creating differentiated market offerings, enabling sales teams, and driving revenue growth through co-selling and joint solution development.

Key Responsibilities

Strategy & Growth

• Define and execute Capgemini's GTM strategy for the HighTouch partnership.
• Develop joint business plans, growth targets, and market expansion strategies.
• Foster executive relationships across Capgemini and HighTouch leadership teams.
• Identify new market opportunities and industry-specific use cases that leverage HighTouch capabilities.
• Establish and track alliance KPIs, pipeline growth, partner-sourced opportunities, and revenue targets.

Solution Development & Market Differentiation

• Collaborate with Capgemini practices to create industry-specific solutions powered by HighTouch.
• Develop repeatable offerings focused on Customer Data Platforms (CDP), Composable CDP, AI-driven personalization, customer analytics, and marketing transformation.
• Create joint value propositions, accelerators, demos, and reference architectures.
• Build thought leadership and market messaging around customer-centric data activation strategies.

Sales Enablement & Pipeline Development

• Partner with sales leaders to identify, qualify, and close opportunities.
• Develop sales plays, account targeting strategies, and go-to-market campaigns.
• Enable account teams through training, workshops, and solution positioning.
• Lead joint customer engagements, executive presentations, and strategic pursuits.
• Drive partner-influenced and partner-sourced revenue growth.
• collaboration with HighTouch.

Partner Management & Governance

• Establish a governance framework to manage the alliance relationship.
• Coordinate executive business reviews and quarterly planning sessions.
• Monitor partnership performance and recommend strategic adjustments.
• Ensure alignment between alliance objectives and Capgemini business priorities.

Job Description

Required Qualifications

Experience

• 10+ years of experience in alliance management, business development, partner ecosystems, or go-to-market leadership.
• Experience working with data platforms, customer data technologies, CRM, marketing automation, or analytics solutions.
• Proven track record of driving partner-led revenue growth and strategic alliances.
• Experience developing solutions and GTM initiatives with technology partners.
• Strong understanding of customer experience, data activation, personalization, and digital transformation.

Preferred Experience

• Experience with HighTouch, Segment, Snowflake, Databricks, Salesforce Data Cloud, Adobe Experience Platform, or related ecosystems.
• Knowledge of composable CDP architectures and first-party data strategies.
• Experience selling or delivering cloud, analytics, MarTech, or customer engagement solutions.
• Background in consulting, professional services, or systems integration organizations.
• Development of reusable offerings and accelerators.
• Achievement of annual alliance business plan objectives.

Why Join Capgemini?

At Capgemini, you will help shape the future of customer engagement and data-driven transformation by working with one of the industry's most innovative customer data activation platforms. This role offers the opportunity to influence strategic growth, work with senior executives, and build market-leading solutions that drive measurable business outcomes for global clients

The base compensation range for this role in the posted location is 135549 - 176139

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include: 

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave

• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Disclaimers

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect.  We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

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Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.