(Senior) Analyst (all genders)—Talent Acquisition & Media Analytics - München

(Senior) Analyst (all genders)—Talent Acquisition & Media Analytics – München, Germany Locations : München | Düsseldorf As a (Senior) Analyst in Talent Acquisition & Media Analytics, you are working at the intersection of data, recruiting, and media strategy. You will transform complex hiring and recruitment campaign data into clear, actionable decisions—helping BCG compete for the best talent in Central Europe. This is a high‑ownership role spanning analytics, employer branding performance, and stakeholder coordination across three core areas.

EMPLOYER BRANDING PERFORMANCE

Measuring and evaluating digital employer branding campaigns across paid, owned, and organic channels, using web analytics to assess channel contribution Applying tracking frameworks including UTM parameters, conversion tracking, and attribution models to assess campaign ROI and media efficiency Integrating external market benchmarks and competitor intelligence to continuously sharpen BCG’s positioning as an employer of choice

ANALYTICS & REPORTING

Owning end-to-end analytics across the candidate life cycle: pipeline tracking, funnel conversion, and channel effectiveness Building and maintaining scalable dashboards and automated reporting structures in Power BI or Tableau—augmented by generative AI tools such as Claude and ChatGPT—providing real‑time transparency on core recruiting and media KPIs Translating raw data into concise, management‑ready storylines, including executive‑level presentations

INSIGHTS, OPTIMIZATION & STAKEHOLDER COORDINATION

Identifying performance gaps and deriving specific recommendations for recruiting and branding optimization Supporting the evolution of the analytics landscape: standardizing methodologies, improving tool coverage, and promoting data‑first practices across the TA team Coordinating with internal stakeholders across Recruiting, Employer Branding, HR, and regional teams throughout campaign and reporting cycles Serving as first point of contact for the external media agency; collaborating closely with the creative campaign lead and recruiting pipeline lead In sum, you will directly support BCG’s ability to hire outstanding talent—analytically, thoughtfully, and with measurable impact. What You’ll Bring Degree in business administration, controlling, analytics, marketing, media management, or HR, or a comparable vocational qualification Two to five years of hands‑on experience in web analytics, marketing/HR reporting or controlling, ideally in an international, service‑oriented environment Hands‑on experience in evaluating digital campaigns across channels and performance metrics; familiarity with tracking methods and attribution models including UTM parameters and conversion tracking; ability to read campaign and recruiting performance data and derive actionable recommendations; experience with systems such as Econda, Contentsquare, or Phenom People is an advantage Strong affinity for numbers, structured working methods, and interest in performance tracking, benchmarking, and integrating market intelligence Ability to manage timelines, deliverables, and budgets independently across workstreams, and coordinate internal and external stakeholders from briefing to reporting Strong Excel and PowerPoint skills, including the ability to prepare management‑ready presentations and storylines; experience with BI tools such as Power BI or Tableau Genuine curiosity about emerging technologies including machine learning, generative AI, and AI agents in HR and marketing contexts; self‑driven learner who actively explores new tools and trends Full fluency in German and English (written and spoken) Who You’ll Work With You’ll be a member of our interdisciplinary Talent Acquisition team for Central Europe, where collaboration is defined by trust, mutual respect, and a strong sense of support. You will report to the TA Analytics Senior Manager, who will guide your onboarding and support your ongoing professional development. You’ll collaborate closely with colleagues from Recruiting, Employer Branding, Analytics, and local and regional HR teams to ensure our work is insight‑driven and aligned across functions. What We Offer You

GROUP SPIRIT

In the spirit of the Group, we’re so much more than our daily business. You can also look forward to frequent team‑building and office activities, from summer and sports to Christmas and social events.

WORKING LIFE

In the Group, you’ll receive an attractive, competitive, and performance‑based compensation package with fixed and variable components. We support families with benefits such as tax‑free subsidies for childcare expenses through bonus conversions. Every now and then you just need a break. That’s why the Group offers 30 days of vacation every year, in addition to an attractive flexibility program. We also cover your commuting expenses up to a maximum amount. New ways of working? They’re nothing new to us. Our employees use hybrid models that combine on‑site and remote work, supported by digital collaboration tools. We have your future in mind—covered by our comprehensive insurance and retirement programs.

LEARNING CURVE

The sky’s the limit? Our broad selection of training and development offers will help you grow day after day.

LIFESTYLE

Well‑being is more than a buzzword for us. That’s why we provide individual support through our Employee Assistance Program and mindfulness offers. Out of the office and into the gym: A flexible gym membership with Urban Sports Club is yours for the asking. Need a pick‑up? You’ll be happy to hear that free beverages and snacks are provided at all of the Group’s offices, in addition to food vouchers for use with participating partners. Benefits may vary by location. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E – Verify Employer. Click here for more information on E-Verify. #J-18808-Ljbffr Recruit4Mum