UGC Creative Strategist, Paid Social (DTC)

Description

This is a hands-on UGC production role for paid social ads. You will find fitness creators, script them, direct their shoots, edit the footage yourself, and deliver ad-ready video variations every week for testing on Meta and TikTok.

Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.

Apply only if all three are true:

• You have produced UGC that ran as paid ads for a DTC brand or a performance agency.
• You edit video ads yourself, in CapCut, Premiere or similar.
• You can show those ads and the results they drove (hook rate, CTR, CPA or ROAS).

This is not a social media manager, influencer marketing, community or organic content role. Applications without paid UGC work and results will not be reviewed.

About CARTER?

CARTER? is a US performance supplement brand built on one idea: a disciplined life runs on a system. Our flagship, SYSTEM?, is a daily subscription stack of hydration, creatine, multivitamin and omega-3. Transparent recipes. Made in the USA in FDA-registered, cGMP facilities. We launched in 2026. We are small, founder-led and move fast.

The Role

You sit at the center of our paid growth. We set the strategy, the budgets and the testing plan. You turn it into a constant flow of creative: the right creators, the right scripts, and enough variations to find winners fast.

Your Week

• Review:

  go through last week's ad results. Pick the winners to iterate and the losers to drop.

• Script:

  write scripts from our hook and angle library, usually three hooks on one body.

• Cast

  find and recruit creators who look like our customer: people aged 25 to 50 who train, from hybrid athletes and lifters to runners, credible and camera-ready. Use creator marketplaces, Instagram and TikTok outreach, and our existing shortlist. Negotiate rates, ship product, and secure usage rights and whitelisting.

  
  

• Direct:

  send shot lists, review raw takes, and ask for re-shoots when a take falls short.

• Edit:

  cut the variations yourself. Hook swaps, captions, lengths, 9:16 and 4:5.

• Deliver:

  10 to 15 new ad-ready variations a week, named to our convention, inside FTC and supplement claim rules.

What You Will Not Do

Media buying, budgets, offers or brand strategy.

What You Bring

• 2+ years producing UGC for paid social, at a DTC brand or a performance agency.
• A portfolio of paid UGC ads you cast, directed and edited, with their results.
• Strong editing in CapCut, Premiere or similar.
• Working knowledge of Meta Ads Manager metrics: hook rate, hold rate, CTR, CPA.
• Experience setting up Meta Partnership Ads or TikTok Spark Ads.
• Taste. You know the difference between a take that feels real and one that feels staged.
• You hit volume without being chased.
• Based in the United States.

Nice to Have

• Supplements, fitness or another regulated category.
• An existing network of UGC fitness creators.
• You train.

How We Measure the Role

Variations delivered per week, the share approved first time, hook rate on new ads, winners per month, and cost per finished asset.

The Details

• Part-time: 10 to 20 hours per week, flexible.
• Remote, United States.
• Pay: $30 to $45 per hour, based on experience. Creator fees and product are budgeted separately.
• Start: as soon as possible.

How to Apply

Apply through LinkedIn and include links to three paid UGC ads you produced, with the metric that made each one work. xhyhwjd Shortlisted applicants complete a short paid test task before any interview.