Senior Analyst - Customer Growth Dialogic Marketing

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.

The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.

How will you make an impact in this role?

The Senior Analyst, Customer Growth Dialogic Marketing will play a key role in accelerating customer growth by driving the strategy, execution, and optimization of Dialogic marketing initiatives across the Charge Card Cross-Sell and Upgrade portfolio.

This role sits at the intersection of growth marketing, channel management, analytics, and customer strategy, translating performance insights into actions that improve customer acquisition and business results. The Senior Analyst will own critical marketing initiatives from planning through execution, monitor and analyze channel performance, and partner closely with Product, Marketing, Servicing, and other cross-functional teams.

Responsibilities

• Serve as the primary Customer Growth Dialogic Marketing lead for the Charge Card Cross-Sell and Upgrade portfolio, partnering with Product and Marketing teams to establish priorities and advance Customer Growth objectives.
• Lead the end-to-end development and execution of Dialogic marketing campaigns, ensuring initiatives launch accurately, efficiently, and on schedule.
• Own channel and campaign performance monitoring, analysis, and reporting, translating results into clear insights or recommendations.
• Support Customer Care Professional (CCP) effectiveness and engagement by developing communications, job aids, and resources that equip CCPs to confidently engage customers in relevant growth conversations.
• Partner closely with Servicing teams to maintain visibility into channel performance and upcoming initiatives
• Build strong relationships across Marketing, Product, Servicing, Compliance, Legal, and Control Management, navigating cross-functional dependencies

Qualifications

Minimum Qualifications:

• Strong project management and organizational skills, with the ability to manage multiple workstreams, competing priorities, deadlines, and stakeholders
• Skilled relationship builder with a proven ability to communicate clearly and concisely
• Experience collaborating across cross-functional teams and/or agency partners to drive work from development through execution.
• Exceptional oral and written communication skills

Preferred Qualifications:

• Bachelor’s Degree
• Acquisition / growth marketing experience

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​