Principal Product Manager - Mid-Market Growth

Overview

Intuit's Mid-Market Group serves the needs of growing $2.5M to $100M revenue businesses via its portfolio of AI-powered product offerings, currently QBO Advanced and Intuit Enterprise Suite (IES). The QBO Discovery & Engagement team drives breakthrough platform adoption using product-led growth, in-product education, and AI-first experiences. As a Principal Growth PM in the Mid-Market Group, you'll partner closely with the Discovery & Engagement team to own the strategies and customer journeys driving activation, engagement, and revenue growth for our Mid-Market customers. The focus is QBO Advanced, while also strategically considering the role of Intuit Enterprise Suite (IES).

Responsibilities

Strategy, roadmap, and outcome ownership

• Define and execute a customer-backed growth strategy, owning prioritization of the highest-impact customer journeys across onboarding, activation, and revenue expansion

• Build and own a balanced short- and long-term roadmap that connects experimentation learnings to durable business outcomes

• Help define and establish the team's identity and operating model as we scale the product growth muscle to accelerate monetization and active use across our customer base

• Directly accountable for delivering business outcomes, driving incremental revenue, active use, and retention

Experimentation & data depth

• Drive a high-velocity experimentation culture - own the A/B testing roadmap within the product experience, from homepage and onboarding flows to subscription and billing surfaces

• Leverage deep analysis of customer behavior, funnel analytics, and ML models to surface opportunities and build the right feedback loops

• Define and track North Star and operational KPIs (e.g., activation rates, engagement uplift, ARPU) and use them to sharpen prioritization decisions

AI-first product development

• Use AI tools to accelerate experimentation cycles and synthesize customer insights at scale - from roadmapping to hypothesis generation

• Build and ship AI-first product experiences, including personalization engines and predictive engagement models that drive customers into the right product surfaces at the right time

• Leverage GenAI for productivity across discovery, customer insight synthesis, and cross-functional alignment

Cross-functional partnership

• Partner closely with engineering, design, data science, and growth marketing to deliver innovative, scalable solutions

• Serve as the connective tissue between product growth and growth marketing - aligning on where each discipline plays and how they reinforce each other

• Influence senior leadership and cross-functional stakeholders with clear, data-backed narratives and a strong point of view

Qualifications

• 8+ years of product management experience, with a strong focus on product-led growth, funnel optimization, or growth engineering in a B2B or SaaS environment

• A genuine product growth muscle - you think in experiments, feedback loops, and iterative customer journeys, not just feature launches

• Deep expertise in experimentation and A/B testing within product experiences, with a track record of driving measurable improvements in activation, engagement, and retention

• Strong analytical skills and fluency with behavioral data, site analytics, and funnel metrics - you dig into how customers actually use the product, not just what they say they want

• Experience with AI/ML-driven personalization and predictive engagement models, and a working understanding of how to apply these within a product growth context

• Excellent communication and influence skills - you can rally senior executives and cross-functional partners around a clear strategy and a compelling point of view

• Comfort working in ambiguity and early-stage org building; you've helped stand up or scale a product growth function before, or you're ready to

• Bachelor's degree in Computer Science, Business, Engineering, or a related field; advanced degree is a plus

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits ( ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.