Brand Director, Rise

Within the fast growing and everchanging cannabis industry, RISE has emerged as one of the industry’s premier leaders in the retail dispensary landscape. With over 100 open locations and plans to scale well beyond, we are in growth mode and looking for a strong leader for the RISE Brand Team. You will lead crucial business priorities for the RISE Retail brand. To successfully accomplish these priorities you will work cross‑functionally with Retail Operations, Store Development, Visual Merchandising, Compliance, Revenue, Commercial and E‑Commerce teams. You will lead all aspects of National Go‑To‑Market plans, including creative development, compliance approvals, printing and fulfillment, training and post‑launch analysis. The role requires a passion for understanding the shopper journey and a passion for developing best‑in‑marketing plans that translate into meaningful commercial impact, new customers for RISE, and a growing community of brand fans. You need to be able to work in a constantly changing, fast‑paced environment with a will‑get‑it‑done‑no‑matter‑the‑obstacles attitude, tracking every detail along the way (we are a highly regulated industry). At GTI, the parent company of RISE, we move fast, fail forward and embrace the rapid pace of change. We face new challenges daily but celebrate wins as we work together to lead this brand‑new industry with integrity, high quality and a people‑first culture. Responsibilities Working with key stakeholders, you will lead the development of all national campaigns and activations. Including the development of all campaign assets for all channels, working with cross‑functional partners to make sure that assets meet channel needs Manages thedevelopment and execution of ROI drivenomni‑channel marketing campaigns that drive increased traffic, new shopper acquisition and other KPIs as defined through commercial planning process. Support regional teamswiththe translation of national commercial strategies intoregional or location specific programing needs, ensuring continuity of brand expression. Works cross‑functionally with eCommerce team to influence CRM,loyaltyand blog marketing programs to execute promotional/commercial plans. Working with the RISE Creative Team and internal cross‑functional teams,managethe creation ofnationalcommunications. Own the national promotional calendar, coordinating with cross‑functional teams to balance business needs withbrand desires Working with internal and external public relations, mediaplanningand social media teams to drivenationalactivation awareness and traffic with new customers. Leadmarketingnationalactivation budgeting process, maximizing efficiency of spend while leaning into emerging opportunities whereappropriate.Own RISE brand marketing budget. Develop internal communications that energizepartners in the field and retail operations, gaining buy‑in and support of national programming priorities. You willleadsthe in‑store communicationscustomer journey andchannel strategy ensuring customer and patient communications achieve revenue, producteducationand community engagement goals. Leadcommunication strategies for all in‑store digital, print and team member touchpoints, partnering with cross‑functional and local teams to ensure the right message is communicated to the right customer at the right time. Leadmarketing for strategic initiatives like NSOs, M&A,Patientacquisitionor other retail priorities Manage RISE brand teammembers Lead the development of all RISE merch, including team uniforms, promotional POS & merch, andsellable consumer items Qualifications Bachelor’s degreerequired;Master'sdegree preferred in relevant field (Marketing, Business, Management, etc.) 5+ years of progressive marketing and/or brand management experience in Retail, Restaurant, Hospitality or CPG industries. Shopper marketing or multi‑unitexpertiseleading direct to consumer revenue generation programminga plus. 2+ years paid media strategy and planning; accountable for a budget. Proven team builder, leader, and talent developer. You have experience recruiting and developingtalent. Start‑up experience isideal, butnotrequired. Mustdemonstratean ability to adapt tofast paced, highly dynamic business environments. Must be able to thrive in a highly matrixedorganization constantly adapting toshiftingindustry and organizational business needs. Highly motivated, self‑directed, innovative , and able to work independently or among teams with keen judgement, commonsenseand resourcefulness. Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders. Ability to flex between high‑level strategic thinking and tactical project management. You can paint a picture but are also willing to roll up your sleeves to make it happen. Analytical and commercially minded. You can translate insights and data into actionable strategies and go‑to‑market plans that translate into meaningful business impact. Superior verbal and writtencommunicationsskills. You can manage up as well as you can down, distilling complex ideas and recommendations into clearly understood narratives. Passion for all things retail. You bring an excitement that rallies others to join your cause. Operates witha high levelof professionalism and integrity, including dealing with confidential information Must understand andcomply withthe rules, regulations, policies, and procedures of GTI Musthave a solid understanding, or passion to further your understanding and knowledge of Marijuana laws,rulesand regulations. Additional Requirements Travel up to 30% Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver’s license Must be a minimum of 21 years of age Must be approved b y state badging agency to work in cannabis industry Pay Range: $145,000 – $185,000 USD As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr Green Thumb