Sales Enablement Specialist

Job Description

Job Description

We are looking for an experienced Sales Enablement Specialist to join our Sales Division. This role plays a critical role in equipping the Arizona Lottery's sales force, key account managers, and retail partners with the knowledge, content, and tools required to drive revenue growth, expand retail presence, and maximize proceeds for state beneficiary programs.

Reporting directly to the Sales Operations Manager, this position acts as the bridge between operational strategies and field execution. By translating revenue goals, pipeline data, and new business initiatives from executive leaders-including the Chief Sales Officer, Senior Director of Sales, and New Business Development Director-into high-impact training, product playbooks, and sales collateral, the Sales Enablement Specialist ensures the sales team is fully prepared to execute at the point of sale.

What You'll Do

• Cross-Functional Strategy & Leadership Alignment
  • Partner closely with the Sales Operations Manager to analyze field productivity metrics, CRM usage, and sales funnel bottlenecks to inform targeted enablement interventions.
  • Collaborate directly with the Chief Sales Officer and Senior Director of Sales to align training initiatives, product rollouts, and sales messaging with overall agency growth objectives.
  • Work in lockstep with the New Business Development Director to build specialized enablement toolkits, pitch materials, and onboarding programs targeting prospective corporate and independent retail chains.
• Sales Readiness & Instructional Design
  • Design, implement, and maintain structured onboarding programs and ongoing learning paths for sales team members.
  • Develop training modules on consultative selling techniques, retail planogram optimization, point-of-sale (POS) technology, and compliance.
  • Organize and facilitate regular workshops, field coaching, and sales readiness assessments prior to major Scratcher® game launches and draw game promotions.
• Content Creation & Resource Management
  • Create, curate, and maintain a centralized repository of sales collateral, including product playbooks, sell sheets, objection-handling guides, pitch decks, and retailer FAQs.
  • Translate marketing campaigns, brand guidelines, and product features into actionable field guides and retailer-facing presentations.
  • Produce tailored sales materials for new business pitches in coordination with the New Business Development Director to secure high-volume retail partners.
• Sales Operations & Field Execution Support
  • Integrate sales training directly into daily workflows, leveraging CRM software (Gem Intelligence, Salesforce) and digital sales platforms managed by the Sales Operations Manager.
  • Gather qualitative feedback from field sales teams and retail partners to refine toolkits and streamline route execution.
  • Ensure field teams are proficient in utilizing digital lottery tools, terminal hardware, and self-service vending equipment during retail visits.
• Performance Measurement & Continuous Improvement
  • Define, track, and report on key enablement metrics-such as rep ramp time, content usage, training completion, and promotional adoption rates-to the Sales Operations Manager and executive sales leadership.
  • Leverage sales operational data to measure the direct ROI of enablement programs on retailer sales volume and new partner acquisition.

What You'll Bring

• Bachelor's degree in business administration, Marketing, Communications, Adult Education, or a related field (or equivalent practical experience).
• 3+ years of dedicated experience in sales enablement, field sales training, sales content development, or sales operations support.
• Experience working within Consumer-Packaged Goods (CPG), retail distribution networks, or state/regulated lottery systems is highly desirable.
• Proficiency with CRM systems (e.g., Salesforce), Learning Management Systems (LMS), and modern sales enablement tools.
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite, PowerPoint) and data visualization platforms (e.g., Tableau, Power BI).
• Exceptional communication, public speaking, and workshop facilitation skills.
• Strong project management abilities with a proven track record of managing competing priorities across multiple executive stakeholders.
• Ability to translate complex operational data and strategy into clear, executable field instructions.
• Valid Arizona Driver's License (occasional statewide travel to regional offices and retail partner locations may be required).
• Ability to pass a state background check.
• Willingness to travel periodically to support field operations and events

Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request.

By submitting this application, the applicant consents to Pollard Banknote Ltd. collecting, using and retaining the personal information for purposes relating to the application process and if hired, the employment relationship.

Any and all personal information collected is held in the strictest confidence and in accordance with all applicable Privacy Laws.

We thank all candidates that apply, however only those selected for an interview will be contacted

Employment is contingent upon a satisfactory response from a Criminal Record Search, Drug Screening, Driving Record, Credit Check and any other applicable pre-employment requirements.