Global Brand Manager, Bourjois, Face, Eyes & Lips

About the roleThe Global Brand Manager – Face, Eyes & Lips is responsible for the end-to-end development of innovation across Bourjois core makeup segments. This role drives product creation from early ideation and concept design through to final execution, including campaign toolkit development and creative assets.Working closely with cross-functional teams (R&D, packaging, CMI, Creative, Retail and Trade Marketing), the Brand Manager ensures the delivery of distinctive, consumer-centric innovations that strengthen Bourjois’ positioning and accelerate growth across markets.Key Responsibilities1. Innovation Strategy & Product DevelopmentLead the development of new product concepts across Face, Eyes, and Lips categories, aligned with brand strategy and growth prioritiesTranslate consumer insights, trends, and competitive intelligence into compelling innovation pipelinesDefine product propositions including claims, shades, textures, formats, and price architecturePartner with R&D and packaging teams to ensure optimal formula performance, feasibility, and cost targetsManage development timelines from concept to launch, ensuring on-time delivery and quality standards2. Project ManagementOwn full project lifecycle: ideation concept validation development industrialization launchCoordinate cross-functional stakeholders (R&D, supply, finance, regulatory, packaging) to drive executionMonitor budgets, margin objectives, and profitability targets for each projectEnsure alignment with global and local market needs through a close collaboration with Trade Marketing3. Campaign & Creative DevelopmentLead the creation of 360 launch campaigns for new innovations, in collaboration with the internal Creative TeamDevelop strong product storytelling, messaging, and visual identity in line with Bourjois’ brand codesBrief and collaborate with internal and possibly external creative agencies on campaign and assets development (visuals, digital content, merchandising, ecommerce)Oversee the production of key assets and work closely with the digital and social content teams for implementationEnsure consistency and excellence across all consumer touchpoints4. Consumer & Market InsightsLeverage data, market trends, and consumer research to inform decision-makingIdentify emerging makeup trends, textures, ingredients, and formats relevant to mass color cosmeticsAnalyze post-launch performance, using markets feedback and insights, and derive actionable learnings for continuous improvementQualificationsBachelor’s degree in Marketing, Business, Cosmetics Science, or related field.6–10+ years of experience in beauty, cosmetics, or consumer brands, with strong exposure to makeup innovation and product development.Proven experience leading successful global product launches within prestige, masstige, or luxury beauty.Passion for beauty, artistry, fashion, and cultural trends.Strong understanding of cosmetic product development processes, timelines, formulation, and packaging.Deep knowledge of global beauty trends, consumer behaviour, and competitive landscape.Exceptional project management and cross-functional leadership skills.Strong analytical and strategic thinking capabilities.Excellent presentation, storytelling, and communication skills.Key CompetenciesInnovation mindsetConsumer obsessionStrategic thinkingTrend forecastingProduct storytellingCross-functional leadershipCommercial acumenAgility and adaptabilityCreativity with executional disciplineWhy Join BourjoisBe part of an iconic Parisian beauty brand with strong heritage and creative DNAWork on high-visibility, global innovation projects across key makeup categoriesCollaborate with international teams and shape the future of Bourjois