Brand Manager

Brand Manager – New Business Line Growth About the Role We are seeking a Brand Manager to take ownership of building and scaling a new business line into a long-term, sustainable growth engine . This is a high-autonomy, execution-focused role for a commercially minded leader who can translate strategic direction into action, create a clear business roadmap, and deliver measurable results. You will own the brand and commercial strategy end to end—shaping positioning, launching new product line and categories, expanding channels, and building durable customer relationships. Success in this role means turning an early-stage opportunity into a scalable, profitable business with a strong market presence. What You’ll Be Accountable For Business & Brand Growth Build and execute a long-term brand and business plan for a new product line Drive significant, sustainable revenue growth while delivering strong gross margins Establish clear brand positioning, value propositions, and go-to-market strategies Expand customer segments, channels, and strategic accounts Product & Category Development Lead the launch and expansion of priority product categories and offerings Partner with pricing, product, and commercial teams to ensure competitive positioning and adoption Identify gaps in the portfolio and develop a roadmap for category expansion Ensure product readiness, availability, and ongoing market relevance Go-to-Market & Channel Strategy Build and execute target account and channel strategies across distributors, partners, and end customers Win new business and grow existing accounts through compelling value propositions Identify and pursue adjacent markets and new channels that support long‑term growth Cross-Functional Leadership Drive execution across sales, marketing, operations, engineering, and supply chain Align teams on priorities, timelines, and deliverables without direct authority Identify barriers to execution and work collaboratively to resolve them Customer Experience & Digital Growth Improve the end-to-end buying experience, from discovery to fulfillment Partner with digital and eCommerce teams to improve conversion, usability, and retention Champion initiatives that increase repeat purchasing and customer lifetime value Performance & Accountability Own performance against revenue, pipeline, margin, and growth targets Track and report key performance indicators to leadership Continuously refine strategy and execution to meet or exceed goals What You Bring 5–10 years of experience in brand management, business development, or commercial leadership roles Proven ability to build and scale new business lines or product categories Strong commercial acumen, including pricing, market positioning, and customer strategy Experience working cross-functionally and influencing without direct authority High initiative and comfort operating independently in fast-paced environments Strong communication, organization, and execution skills Ability to understand technical or industrial products and translate them into compelling brand stories Openness to working fully on‑site Preferred Experience Experience in industrial, manufacturing, distribution, or B2B environments Exposure to aftermarket products, OEM partnerships, or complex channel models Experience supporting or scaling eCommerce and digital sales channels Why This Role This is an opportunity to build something meaningful from the ground up —to shape a brand, create a scalable business model, and leave a lasting impact on a growing organization. #J-18808-Ljbffr SBI Partners