Director of New Development

Job Description

Job Description

Director of New Development

About the Opportunity

Our client is an established, independently owned New York City boutique real estate brokerage with more than 20 years in the market and a global affiliation with one of the world’s leading luxury real estate networks. As the firm’s New Development business has continued to expand, they are launching a dedicated New Development division and seeking an experienced Director of New
Development to lead and grow this important area of the business.

This is an opportunity to build upon existing momentum rather than start from scratch. The Director will work directly with developers and ownership from the earliest stages of a project through final execution, providing strategic guidance on positioning,
pricing, unit mix, layouts, amenities, marketing, staffing, and leasing or sales strategy. This is a highly visible, hands-on role for someone who can sit across the table from a developer, understand their objectives, devise the right strategy, and then build and
lead the team necessary to successfully bring a project to market and through completion.

Role & Responsibilities
Serve as the primary strategic partner to developers and property owners throughout the lifecycle of new development projects - both leasing and sales, with a stronger emphasis on leasing
Advise clients during the pre-development stage on unit mix, layouts, pricing, amenities, positioning, and overall market strategy
Evaluate each project and recommend the appropriate leasing or sales structure and go-to-market strategy
Develop comprehensive pricing strategies using market research, competitive analysis, projected rents or sales pricing, and current market conditions
Oversee the preparation of pitches and presentations for prospective new development assignments and participate in developer and ownership presentations
Identify, pursue, and help secure new development opportunities for the firm
Take projects from initial pitch and exclusive agreement through launch, lease-up or sellout, and completion
Determine appropriate staffing for each assignment and build the brokerage team required to successfully execute the project
Partner with leasing and sales leadership to ensure agents are properly trained, informed, and prepared for project launches
Work closely with internal marketing resources and outside creative partners on branding, advertising, signage, collateral, digital strategy, and overall project positioning
Establish project timelines, deliverables, reporting, and accountability across internal and external teams
Monitor leasing or sales velocity and market response, adjusting pricing, incentives, marketing, or strategy as necessary
Maintain strong communication with developers and ownership, providing regular reporting, market intelligence, and strategic recommendations
Identify opportunities to improve processes, leverage technology, and create efficiencies as the New Development division continues to scale
Help establish the infrastructure, best practices, and standards for a growingNew Development platform

Qualifications
8+ years of New York City real estate experience, with significant experience in new development
Minimum of 5 years of direct new development leasing and/or sales experience
Demonstrated experience working directly with developers, owners, and senior decision-makers
Strong understanding of the full new development lifecycle, from pre-development and positioning through marketing, launch, leasing/sales, and completion
Expertise in pricing, unit mix, layouts, amenities, market positioning, and competitive analysis
Ability to evaluate a project and develop the appropriate leasing or sales strategy based on the asset, market, and ownership objectives
Experience building, staffing, and managing project teams
Strong presentation and pitching skills with the credibility and presence to advise sophisticated developers and ownership groups
Excellent project management and organizational skills with the ability to oversee multiple projects and stakeholders simultaneously
Deep knowledge of the New York City residential market, competitive landscape, and factors that drive leasing and sales performance
Entrepreneurial mindset and the ability to build structure and processes within a growing business line

The Ideal Candidate
The ideal candidate is both a strategist and an operator. You know how to walk a development site with an owner and discuss what the market wants, analyze the numbers and recommend pricing, determine how a project should be positioned, and translate that strategy into an executable plan. You are equally comfortable pitching a developer, advising on product, structuring a
launch, staffing a project, and managing the details necessary to bring it across the finish line. Most importantly, you are excited by the opportunity to help build something. You will be joining an established and respected New York City brokerage at a pivotal point in the growth of its New Development business, with the opportunity to help shape the division and make a meaningful impact on its future.