Principal Strategist, Ad Measurement

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2026.)

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. You can learn more about us and everything we do by visiting

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.

We’re looking for a Principal Strategist , Ad Measurement to join our Platform Experience team at MNTN! This role owns advanced measurement strategy and performance validation in the CTV ecosystem, shaping how customers and internal teams evaluate and trust marketing outcomes. The Principal Strategist, Ad Measurement serves as a senior authority on incrementality, lift, and attribution, operating in complex, real-world advertising environments.

Partnering closely with Revenue, Business Development, Engineering, and external measurement providers, this role influences high-impact customer decisions, informs MNTN’s point of view on CTV measurement, and translates customer learnings into scalable best practices and product insights. The impact extends beyond individual accounts, contributing to stronger measurement credibility, improved product capabilities, and long-term customer trust.

What you'll do

• Own best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem.
• Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, guiding decisions around methodology, success criteria, and result interpretation.
• Act as a strategic advisor to customers, translating complex measurement results into clear, actionable business insights, while communicating confidence levels and limitations.
• Lead internal and external enablement on measurement rigor and analytical best practices, elevating how teams and customers approach performance validation post-launch.
• Contribute measurement-driven insights to go-to-market initiatives, including playbooks, positioning, and enablement materials.
• Synthesize learnings across customer engagements to identify patterns and opportunities, informing product strategy and roadmap discussions with Product and Engineering.
• Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions and implementation guidance.
• Serve as an escalation point for complex post-launch measurement challenges, leading structured analysis when performance results are ambiguous or difficult to interpret.
• Maintain expertise on the evolving CTV and AdTech measurement landscape, informing MNTN’s point of view on performance measurement.

What success looks like

• Become a trusted measurement advisor for customers and internal stakeholders, owning measurement discussions with customers, demystifying complex methodologies, interpreting results, and delivering clear, actionable insights that drive informed business decisions.
• Establish and scale partner relationships, elevating the organization's expertise in incrementality, MMM, attribution, etc., and deepening our working relationship with measurement partners.
• Drive quantifiable improvements to churn, revenue growth, and customer sentiment around escalated measurement needs. Enable our internal teams to have more informed, strategic customer conversations, improving our overall presence, confidence and expertise.

What you'll bring

• 8+ years of experience in customer-facing solutions, product, analytics, or technical roles, with ownership over measurement strategy, performance validation, or complex analytical problem-solving.
• Prior experience in AdTech, MarTech, or performance marketing, with direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks.
• Strong communication skills: Ability to translate complex technical and analytic concepts into clear, executive-ready recommendations.
• A customer-centric mindset: Comfortable guiding customers through complex post-launch performance validation and optimization.
• Cross-functional collaboration skills: Proven ability to work with Product, Engineering, Customer Success, and external partners to drive customer outcomes.
• Analytical, solution-oriented approach: Ability to identify performance gaps, troubleshoot challenges, and recommend actionable solutions.
• Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers, is strongly preferred.

About MNTN

Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.

#LI-Remote