Sr. Product Marketing Specialist - INTL

Job Description

This role will drive global product marketing strategy and execution for UL Solutions’ digital products, including Prospector and Product iQ, focused on user acquisition and engagement.

The Product Marketer will partner closely with product, sales, and business stakeholders to bring campaigns to market that generate pipeline and drive business growth. This person will own messaging, content development, and campaign execution while translating complex technical concepts into clear, compelling value propositions for targeted audiences.

Day to Day:

• Launch and execute marketing campaigns that drive pipeline and sales leads

• Partner with product, sales, and business leaders on go-to-market strategy

• Work with digital media teams to bring campaigns to market

• Develop messaging, copy, and thought leadership content

• Support global initiatives including translation/localization

• Create sales enablement materials and support feedback loops

• Conduct market research and gather insights to inform strategy

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

• 4+ years of product marketing or related experience

• Experience running digital marketing campaigns (demand gen / pipeline focus)

• Strong B2B marketing experience (digital + non-digital channels)

• Experience creating content, messaging, and go-to-market strategies

• Strong communication + cross-functional collaboration skills

• Ability to translate technical concepts for non-technical audiences • Experience marketing to technical audiences (IT, engineering, R&D)

• Experience with global campaigns / working across regions

• SEO and optimization strategy experience

• Experience with thought leadership, case studies, or video content