Digital Marketing Specialist

Job Description Digital Marketing Specialist Why this Role Matters The Digital Marketing Specialist at ITW Permatex, a division of ITW, plays a critical role in growing brand awareness, customer engagement, and demand generation across both B2B and B2C channels. In this role, you will translate brand and product strategies into impactful digital experiences. Success means delivering measurable results through data-driven campaigns, optimization, and innovation. What You Will Do Lead integrated digital marketing campaigns. Manage paid media across Google, YouTube, Meta, and LinkedIn. Own website content, SEO, AEO, GEO, analytics, and UX improvements. Manage PIM and DAM systems and digital product content distribution. Lead social media planning and influencer marketing efforts. Develop reporting dashboards and optimize marketing performance through data insights. Collaborate with Marketing and Product teams to translate brand and product strategies into impactful digital campaigns and digital experiences. Lead digital marketing initiatives, effectively managing priorities, timelines, and stakeholders. Champion continuous improvement across Permatex's digital ecosystem, identifying opportunities to enhance customer experience, improve campaign performance, and support business growth. Stay at the forefront of digital marketing, AI, search, and emerging technologies, proactively evaluating and applying new tools, platforms, and best practices that drive measurable results. This position is based in Solon, Ohio What You Bring (Requirements) Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field. 5+ years of digital marketing experience. Experience with Google Ads, GA4, Meta, and LinkedIn platforms. Knowledge of SEO, AEO, GEO, CMS, and PIM platforms preferred. Strong analytical and reporting skills. Excellent communication, organization, and project management skills. What's In It for You Join a market-leading organization with an entrepreneurial culture and strong brands. Grounded in four Core Commitments, we aim to ensure all colleagues - regardless of segment, division, geography or title - experience what differentiates ITW as a great employer. Learn more at About ITW Permatex ITW Permatex is a leading manufacturer, distributor and marketer of premium chemical products for automotive maintenance and repair, home and hardware markets. Since 1909, Permatex has been a leader in innovative aftermarket solutions. Learn more at About ITW Founded in 1912, Illinois Tool Works Inc. is a Fortune 300 global multi-industry manufacturing leader with approximately $16 billion in revenue and about 43,000 colleagues worldwide. Compensation Compensation Information: Compensation will be competitive and commensurate with experience. Comprehensive benefits are offered. More details: ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. #J-18808-Ljbffr