Sales Manager - Promotional Products & Branded Merchandise Atlanta, Georgia, United States

Sales Manager – Promotional Products & Branded Merchandise Atlanta, Georgia, United States Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for. Work Location: Candidates are required to live within a commutable distance of one of the following BDA offices: Woodinville, WA, Dunwoody, GA; Round Rock, TX; Austin, TX; Troy, MI; or New York, NY Indianapolis, IN The role offers a flexible onsite schedule of 4 days per week in office, with one day from home About the Role SwagUp, a BDA company, is looking for an experienced Sales Manager who thrives on developing people, optimizing performance, and driving growth. In this role, you’ll lead a team of 8–10 seasoned Account Managers dedicated to securing new business from sales‑qualified leads while strategically expanding relationships within our existing customer base. You’ll manage the day‑to‑day operations of the team—fielding questions, coaching your Account Managers, monitoring individual and team performance, and ensuring consistent execution across all sales activities. You will also be responsible for conducting recurring 1:1 meetings, quarterly performance assessments, and supporting the continued professional growth of each team member. This role reports directly to the Director of Sales and is ideal for someone who is both a strong people leader and deeply knowledgeable in the branded merchandise industry. What You’ll Do Team Leadership & Development: Lead, coach, and motivate a team of 8–10 experienced Account Managers to achieve revenue, activity, and pipeline targets. Conduct weekly 1:1s, quarterly performance reviews, and ongoing professional development coaching. Serve as the primary escalation point for day‑to‑day questions, client scenarios, and operational roadblocks. Foster a collaborative, high‑performance environment that emphasizes accountability and continuous improvement. Conduct regular 1:1s, performance reviews, and performance improvementprocesses (PIPs) as needed. Recruit, interview, and onboard top talent to strengthen the account team. Recognize team achievements and foster a collaborative, high-performance culture. Sales Performance & Strategy: Achieve and exceed annual sales targets while maintaining healthy margins. Monitor individual and team KPIs; identify trends, skill gaps, and opportunities that inform coaching and team priorities. Partner with the Director of Sales on forecasting, sales strategy, and long‑term business planning. Ensure Account Managers are effectively managing pipelines, qualifying leads, and expanding revenue within existing customer relationships. Support strategic deals, client conversations, and complex opportunities when needed. Actively network through industry events, leadership forums, and client engagements to identify and develop new business opportunities. Maintain a “hunter” mentality, balancing new business development with growth of existing accounts. Operational Excellence: Ensure consistent use of sales tools including Salesforce, Microsoft Suite, Gong, Apollo, Front, etc. Maintain team readiness and adherence to process standards, communication expectations, and CRM hygiene. Identify and implement improvements that enhance efficiency, customer experience, and team performance. Ensure data hygiene guideline compliance. Manage all opportunities, tasks, and key performance indicators to prescribed guidelines through insights from Salesforce CRM, promo and program performance analysis, and proactive recommendations. Partner cross-functionally with Marketing, Merchandising, Supplier Services, Technology, Sales Ops, Operations, and other departments to deliver seamless clientexperiences. Leverage client feedback (NPS and VOC insights) to continuously improve service delivery and product offerings. Ensure compliance with company policies, procedures, and brand standards. Who You Are At least 3-5 years diversified experience in sales and sales operations. Minimum 1–2 years of management experience, preferably leading sales or account management teams. Demonstrated success in driving account growth, increasing sales, and meeting revenue/margin goals. Strong financial acumen with the ability to analyze budgets, margins, and profitability. Exceptional communication, negotiation, and presentation skills, including with C-suite executives. Strong coaching, communication, and leadership skills with a focus on developing talent. Highly organized, data‑driven, and comfortable making decisions based on performance analytics. Proficient in Salesforce, Microsoft Suite, Gong, Front, Apollo, or similar sales‑enablement tools. Able to thrive in an environment that values collaboration, ownership, and continuous improvement. Self-motivated, thrives in a startup-like environment, and is comfortable working with a lot of autonomy and control over their position, but is also comfortable collaborating and partnering cross-functionally with other teams. We are pleased to share the base salary range for this position is $100,000 to $115,000 base plus commission. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

#LI-LG1

#LI-Onsite BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise. BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. Connect With Us! Not ready to apply?Connect with us for general consideration. For information about BDA's privacy policy for job applicants click here . Must be 18 years or older to apply. Create a Job Alert Interested in building your career at BDA? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education Degree Select... LinkedIn Profile * How did you hear about this employment opportunity? * Select... Were you referred? If so, let us know who referred you so they get credit. (Enter 'N/A' if none) * Current Location (State) * Select... Have you ever been employed by BDA? * Select... Will you now or will you in the future require employment visa sponsorship? * Select... As part of our hiring process, we conduct a standard background check; would you be comfortable providing the necessary information to complete this check if offered the position? * Select... Do you live within a commutable distance of one of our offices? * Select... To help us best coordinate interviews with you, can you please state your time zone: * Select... Have you previously worked for a branded promotional merchandise distributor? * Select... How would you describe your experience using CRM and sales enablement tools (Salesforce, Gong, Apollo, Front, etc.)? * Select... What is the approximate size of the book of business you managed in terms of annual revenue? * Select... How would you describe your experience driving revenue growth and managing sales performance? * Select... How would you describe your experience analyzing budgets, margins, and profitability? * Select... How many years of experience do you have leading sales or account management teams? * Select... What level of experience do you have coaching and developing employees? * Select... What is your target base salary for your next role?If applying for a sales position, please also include your target base salary and total compensation (base + commission).This information is used to inform internal planning, equity considerations, and to ensure alignment. While it will be considered as part of the overall evaluation, it will not be the sole factor in any decision. * Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in BDA’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr Bensussen Deutsch & Associates, Inc.