Senior Vice President of Marketing

Senior Vice President of Marketing

InVita Healthcare Technologies is a leading software provider for complex medical, forensics, and community care environments. We build specialized, highly configurable, and integrated systems that support hospitals, blood centers, donation organizations, public health labs, and forensic labs. InVita is the clear leader in the blood, implant, organ procurement, DNA, and Forensic software markets. Our software solutions have built-in compliance safeguards that streamline processes and enable quick and efficient information exchange with better decision making.

Department: Marketing

Reporting to: Chief Growth Officer

Location: Baltimore, MD

Compensation: $200,000 annually (commensurate with experience), plus a performance-based annual bonus of up to 30% of base salary. Management equity grants for this position will be determined by the President & CEO.

Hours of work: Typical hours of work are from 8:30 AM until 5:30 PM ET. Additional hours may be necessary as needed. This position is exempt from overtime.

Overview:

The Senior Vice President of Marketing is a key executive leader responsible for defining and driving InVita's global marketing strategy, brand transformation, and full-funnel demand generation engine. This role owns the end-to-end marketing function—including brand, product marketing alignment, communications, events, digital marketing, and marketing operations—with a primary focus on scalable revenue generation and enterprise-wide brand elevation.

A critical mandate of this role is leading strategic re-branding and repositioning initiatives at scale, including experience transforming brands in multi-market and international environments. The SVP will be responsible for shaping and executing a cohesive global brand narrative that drives market differentiation, customer trust, and revenue growth across regions.

This leader will build a high-performing, data-driven marketing organization and serve as a key executive partner to Sales, Product, Customer Success, and Finance. The role also includes regular engagement with private equity stakeholders through performance reporting and strategic updates.

Who:

The ideal candidate is a seasoned executive marketing leader with a proven track record of re-branding and repositioning companies at the international level, particularly within B2B SaaS environments. This individual has successfully led brand transformation initiatives across multiple markets, aligning global messaging, go-to-market strategy, and demand generation under a unified strategic vision.

This leader is:

• Experienced in leading enterprise or international brand transformations and re-branding initiatives.
• Credible at the executive and board level, with strong storytelling and strategic influence.
• Highly analytical, commercially driven, and fluent in revenue impact metrics.
• A builder of global or multi-market marketing organizations and scalable systems.
• Comfortable operating in PE-backed, performance-driven environments.
• A low-ego, high-impact leader who aligns cross-functional and international stakeholders around a unified brand direction.
• Highly organized and proactive professional who thrives in a fast‑paced, dynamic environment.
• Hyper-focused on speed of execution while consistently meeting deadlines without compromising quality or accuracy.
• Someone willing to roll up their sleeves and actively contribute to the work, not just oversee it

Essential Functions:

• Own and define the global marketing strategy, including enterprise brand positioning, with a focus on brand transformation and re-branding initiatives across markets.
• Lead, scale, and develop a high-performing marketing organization across demand generation, brand, communications, events, and marketing operations.
• Drive full-funnel demand generation strategy with accountability for pipeline creation, velocity, and conversion performance.
• Partner closely with Sales leadership to optimize go-to-market execution, pipeline health, and revenue attainment.
• Oversee corporate narrative development and thought leadership platforms to support global market leadership and brand authority.
• Serve as a key executive voice in shaping enterprise strategy, including international expansion and brand evolution initiatives.
• Build and present Monthly Operating Reports and marketing performance insights to executive leadership and private equity stakeholders.
• Lead annual marketing planning, forecasting, and budgeting processes aligned with enterprise growth objectives.
• Design scalable systems, processes, and analytics infrastructure to support global marketing execution and brand consistency.
• Establish a portfolio approach to campaigns and content that supports unified brand storytelling across regions and channels.
• Continuously evolve marketing technology and automation systems (e.g., Salesforce, HubSpot) to support global scalability.
• Represent the company in executive forums, industry events, and strategic partnerships, reinforcing the brand at the enterprise level.
• Perform other related executive-level duties as assigned.

Qualifications:

• 12–15+ years of progressive marketing leadership experience, including senior executive-level responsibility in B2B SaaS environments.
• Demonstrated track record of leading successful re-branding or brand transformation initiatives at an international level.
• Proven success leading and scaling marketing organizations with measurable impact on pipeline and revenue performance.
• Deep expertise in demand generation, digital marketing, and full-funnel marketing strategy.
• Strong executive presence with experience presenting to C-level stakeholders, boards, and private equity partners.
• Experience leading cross-functional and cross-regional go-to-market alignment.
• Strong analytical and financial acumen, with fluency in marketing performance and attribution metrics.
• Proven ability to build and scale high-performing teams and global marketing systems.
• Proven ability to lead, mentor, inspire and grow a small team of marketers responsible for demand/ growth, events, reporting and measurements, corporate marketing.
• Proven track record driving demand generation strategies that build lead funnel and convert to closed-won deals, applying customer and data insights to continuously improve conversion.
• Build relationships with InVita Sales team to help further demand generation and enablement activities in the field.
• Expertise with HubSpot, WordPress, Elementor, Smartsheet, Salesforce, and modern marketing automation and analytics platforms.
• Bachelor's degree required; MBA preferred.
• Experience in enterprise B2B SaaS required.
• Healthcare technology experience within InVita's targeted markets strongly preferred.

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

· While performing the duties of this position, prolonged periods of sitting at a desk and working on a computer may be required.

· Additionally, the employee is regularly required to talk or hear.

· The employee frequently is required to use hands or fingers, handle, or feel objects, tools or controls.

· The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.

· The employee must occasionally lift and/or move up to 15 pounds.

· Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.

· The noise level in the work environment is usually moderate.

· Ability to attend and preside over trade shows and conferences.

· Ability to travel on a flexible schedule. Airplane travel is necessary.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

InVita provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.