Email Copywriter

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing. Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners. The Role We are seeking a talented Email Copywriter to craft compelling, conversion-focused email and SMS copy for our portfolio of direct-to-consumer brands. In this role, you will be responsible for writing high-performing subject lines, email body copy, and SMS messages that drive engagement, conversions, and customer lifetime value. Your words will directly impact revenue across our client portfolio, making this a highly visible and impactful position within our retention team. What success looks like: Consistently high open rates, click-through rates, and conversion rates across your campaigns and flows Strong client satisfaction driven by on-brand, compelling copy that resonates with their audiences Revenue growth through strategic copy testing and optimization across email and SMS channels Efficient collaboration with designers and strategists that accelerates campaign velocity and quality Responsibilities Write conversion-focused subject lines, preview text, and email body copy for promotional campaigns and automated flows Develop concise, action-oriented SMS copy that drives engagement within platform character constraints Create copy for lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences Collaborate with email designers to ensure seamless integration of copy and design elements Adapt your writing to match diverse brand voices while maintaining conversion-focused messaging principles Develop and maintain brand voice guidelines and messaging frameworks for client accounts Conduct A/B testing on subject lines, body copy, and calls-to-action to optimize performance Analyze campaign and flow performance data to identify opportunities and inform copy iterations Work closely with retention strategists to align copy with overall lifecycle marketing strategy Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards Stay current on email marketing trends, copywriting best practices, and direct response principles Participate in client meetings to present copy concepts and discuss performance insights Requirements 3+ years of professional copywriting experience with a focus on email marketing, preferably in DTC or ecommerce Portfolio demonstrating strong direct response email copy with proven conversion results Deep understanding of email marketing best practices including subject line optimization, personalization, and deliverability considerations Proven ability to write in multiple brand voices while maintaining conversion-focused messaging Data-driven approach to copywriting with experience analyzing performance metrics to inform iterations Strong understanding of customer lifecycle marketing and how copy supports each stage of the journey Excellent organizational skills with ability to manage multiple projects and deadlines simultaneously Fast turnaround capability without sacrificing quality or attention to detail Nice to Have SMS marketing copywriting experience with platforms like Postscript or Attentive Landing page, website, or paid advertising copywriting experience Experience with A/B testing frameworks and statistical significance Familiarity with Klaviyo or other email service providers Understanding of email segmentation and personalization strategies Compensation and Benefits Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance Fully Remote : Work from anywhere on US hours Compensation: Competitive salary commensurate with experience. #J-18808-Ljbffr Lilo Social