Retail Marketing Associate

hello82 USA | Where K-pop Meets Global Impact

hello82 isn't just a music company - we're the engine behind some of K-pop's most electrifying moments. Since 2019, we've built a platform at the intersection of music, culture, and fan experience, operating as an independent label and distribution powerhouse that connects artists with their global audiences in ways that actually move people.

We're proud to work alongside artists like ATEEZ, P1Harmony, and many others, and our footprint is growing fast: 5 offices across the US and Berlin, with more on the way. The K-pop wave isn't slowing down and neither are we. If you're ready to do meaningful work at the edge of music and culture, we'd love to meet you.

About the role

Position : Retail Marketing Associate

Location : hello82 LA 7323 Beverly Blvd, Los Angeles, CA 90036

Work Hours : Mon-Fri 9:30AM to 6:30PM

We are seeking a Retail Marketing Associate to support the execution of global K-pop marketing campaigns. This role will work closely under the Label Business Manager and collaborate with cross-functional teams to ensure smooth day-to-day execution of retail campaigns, fan activations, and promotional initiatives. This position is ideal for someone early in their marketing career who is highly organized, detail-oriented, and passionate about K-pop, fan culture, and retail.

Key Responsibilities

Retail Marketing Campaign & Launch Execution

• Assist in managing product launch timelines, task lists, and deliverables under the guidance of the Label Business Manager.
• Track campaign progress, deadlines, and approvals to ensure projects stay on schedule.
• Help coordinate promotional assets and information between internal teams, retail partners, and external parties.
• Ideate and coordinate with Artist Promotion Teams to support the execution of retail-involved communications, activations, and promotional initiatives.

• Collaborating with external organizations to execute potential campaigns exploring expanding marketing, activations, and artist activations.
• Maintain organized documentation including project trackers, timelines, and campaign folders with hello82 retail spaces.
• Support reporting and post-campaign wrap-ups by gathering data, assets, and learnings from consumer behaviors.

• Create short-form video content including Instagram Reels, TikTok, and YouTube Shorts to support product release rollouts and retail promotions.
• Edit videos using tools such as CapCut, Premiere Pro, Final Cut, or similar softwares.

Cross-Functional Coordination

• Work closely with internal teams including Creative, Production, Operations, Sales, and Fan Experience to support album release execution.
• Assist in preparing internal briefs, meeting notes, and follow-ups.
• Communicating with US and international retail partners to coordinate campaigns and launch marketing.
• Coordinating with Production and hello82 retail stores to align with promotional in-house artist events and campaigns.
• Support clear communication across teams to ensure alignment on tasks and timelines.

Fan & Industry Research

• Monitor K-pop trends, fan behavior, and competitive marketing campaigns.
• Support research and ideation for campaign planning and fan engagement initiatives.
• Help ensure campaigns are culturally relevant and aligned with global fan communities.

Cross-Functional Coordination

• Work closely with internal teams including Creative, Production, Operations, Sales, and Fan Experience to support album release execution.
• Assist in preparing internal briefs, meeting notes, and follow-ups.
• Communicating with US and international retail partners to coordinate campaigns and launch marketing.
• Coordinating with Production and hello82 retail stores to align with promotional in-house artist events and campaigns.
• Support clear communication across teams to ensure alignment on tasks and timelines.

Fan & Industry Research

• Monitor K-pop trends, fan behavior, and competitive marketing campaigns.
• Support research and ideation for campaign planning and fan engagement initiatives.
• Help ensure campaigns are culturally relevant and aligned with global fan communities.

Qualifications

• 1-2 years of experience in marketing, project coordination, retail experience or related roles (internship experience included).
• Strong organizational skills with high attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Interest in K-pop, music, entertainment, fan culture, or retail
• Comfortable working with cross-functional teams and supporting multiple stakeholders.
• Proactive attitude with a willingness to learn and grow.

Nice to Have

• Experience in entertainment, music, media, or cultural industries.
• Familiarity with live events, pop-ups, or fan experiences.
• Familiarity or experience in retail or retail marketing.

Benefits & Perks | We Take Care of Our People

The hello82 team understands the importance of ensuring our employees are provided with strong benefits to keep them going wherever they are. Our company offers robust benefits and perks such as:

• Medical, dental, vision plans
• 401(k) plan with employer match
• Mental health/wellness support
• Employee Assistance Program (EAP)
• Employee discount on hello82 products
• Flexible time off for you to recharge
• 12 company paid holidays

In your cover letter, please tell us about your K-pop journey and how it inspired your interest in marketing or fan engagement.