Performance Marketer, Paid Growth (Consumer Apps)
Full-time
Stealth Consumer Apps Startup
We're a stealth startup building consumer apps. The first is a couples app, and we're heading into a big App Store push in November. You'll own paid growth end to end for this app and the ones after it. Meta comes first, TikTok second.
What You'll Do
- Run Ads Manager yourself every day: audiences, offers, budgets, and the call to kill or scale.
- Turn our best UGC into ads, brief creators and ship lots of new creative variants every week. AI tools are welcome.
- Own tracking past the click with AppsFlyer/SKAN and PostHog. You judge campaigns on CPI and cost per activated couple, not CTR.
- Give an honest verdict on every test within 24-48 hours, plus a weekly numbers readout.
- Get to about $2 CPI at scale for the November push.
What We're Looking For
- You've personally spent real money on Meta or TikTok for consumer apps or app installs, and you can show us the account.
- You write your own hooks and ad copy.
- You're comfortable with numbers: the Ads API, SQL, PostHog.
- You're early in your career and hungry. Having built or grown something of your own is a big plus.
Setup
SF, Palo Alto or remote. It starts with a paid trial, then becomes full time.
Vacancy posted 5 days ago
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