Social Media Marketing Instructor

Job Description

Job Description

Benefits:

• Bonus based on performance
• Flexible schedule
• Profit sharing
• Wellness resources

HG Discover | Higher Ground Knowledge Center

Location: Albany, NY / Capital Region
Position Type: Part-Time / Independent Instructor Partnership
Schedule: Flexible — Afternoons, Evenings, and Weekends
Estimated Earnings: $50–$140+ per teaching hour, based on class enrollment
Compensation: Revenue Sharing (60%–70% Instructor / 30%–40% HG Discover)

About HG Discover

HG Discover is a community education and enrichment initiative developed by Higher Ground Integrated Human Services (IHS), Inc. , a nonprofit organization established in 2009.

Our mission is to provide affordable, accessible, and engaging educational opportunities that empower individuals and families through practical skill development, creativity, entrepreneurship, and community integration.

We believe digital literacy and marketing skills should be accessible to everyone, regardless of background, income, or experience.

Position Overview

HG Discover is seeking a creative, knowledgeable, and enthusiastic Social Media Marketing Instructor to develop and teach beginner-friendly classes focused on social media strategy, content creation, digital branding, and online business promotion.

The ideal candidate has hands-on experience managing social media platforms, creating engaging digital content, and developing marketing strategies for businesses, entrepreneurs, or organizations.

Classes will serve teenagers, young adults, aspiring entrepreneurs, small business owners, and community members interested in building practical digital marketing skills.

This is an opportunity to share professional expertise while helping participants develop marketable skills and gain confidence using modern digital platforms.

Key Responsibilities

• Develop and facilitate engaging, hands-on social media marketing classes and workshops.

• Teach participants how to create and manage professional social media accounts.

• Introduce major platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.

• Teach content creation, storytelling, branding, and audience engagement.

• Demonstrate graphic design tools such as Canva and video editing applications such as CapCut.

• Explain social media marketing strategies for small businesses and entrepreneurs.

• Introduce organic marketing, paid advertising concepts, and basic campaign budgeting.

• Teach students how to create content calendars and marketing plans.

• Explain hashtags, platform analytics, engagement metrics, and campaign performance.

• Introduce responsible uses of artificial intelligence in content creation and marketing.

• Guide participants through practical projects, including creating sample advertisements, social media campaigns, and branded content.

• Teach online privacy, digital safety, copyright awareness, and responsible social media practices.

• Adapt lessons to different ages, learning styles, experience levels, and abilities.

• Maintain an inclusive, professional, and supportive classroom environment.

• Collaborate with HG Discover staff on curriculum development, class scheduling, and program growth.

Preferred Qualifications

• Practical experience in social media marketing, digital marketing, content creation, or brand management.

• Experience managing social media accounts for businesses, organizations, or clients.

• Familiarity with Facebook, Instagram, TikTok, YouTube, and LinkedIn.

• Proficiency with Canva, CapCut, Meta Business Suite, or comparable marketing tools.

• Understanding of social media analytics, audience engagement, and digital advertising.

• Experience teaching, coaching, mentoring, or facilitating workshops.

• Strong communication, creativity, and presentation skills.

• Ability to explain technical marketing concepts in a beginner-friendly manner.

• Commitment to accessibility, inclusion, and community education.

Preferred but not required credentials:

• Google Digital Marketing Certification

• Meta Digital Marketing Certification

• HubSpot Marketing Certification

• Degree in Marketing, Communications, Business, or a related field

A college degree is not required. Experienced content creators, social media managers, digital marketers, entrepreneurs, and self-taught marketing professionals are encouraged to apply.

Compensation & Instructor Partnership

HG Discover offers a flexible instructor revenue-sharing model.

Instructors may receive 60%–70% of eligible class revenue , depending on the negotiated instructor partnership agreement.

Illustrative earning potential:

• 5 students: Approximately $50–$70 per teaching hour

• 8 students: Approximately $80–$110 per teaching hour

• 10 students: Approximately $100–$140 per teaching hour

• 12 students: Approximately $120–$168 per teaching hour

These estimates assume 90-minute classes priced at approximately $25–$30 per student.

Actual earnings depend on student enrollment, tuition, scheduling, and agreed revenue-sharing terms. These are gross teaching-hour equivalents, not guaranteed hourly wages, and exclude preparation time, expenses, and taxes.

Why Partner With HG Discover?

• Flexible teaching schedule.

• Opportunity to develop and lead your own digital marketing curriculum.

• Potential classroom space and administrative support.

• Opportunity to help aspiring entrepreneurs and small business owners develop practical marketing skills.

• Ability to build recurring classes and specialized workshops.

• Opportunity to introduce students to digital entrepreneurship and career pathways.

• Support an initiative focused on affordability, accessibility, and community integration.

• Meaningful work helping individuals gain confidence using digital technology.

How to Apply

Interested candidates should submit:

• A résumé or professional background summary.

• A brief description of their social media marketing experience.

• Examples of social media accounts, campaigns, or content they have created or managed.

• Any previous teaching, coaching, or mentoring experience.

• Preferred teaching availability.

Selected applicants may be invited to an introductory interview and facility tour.

Help community members transform creativity into opportunity through social media marketing!

HG Discover — Learn. Create. Move. Grow.

Instructor engagement is subject to applicable screening requirements, agreed compensation terms, and a written instructor agreement.

Flexible work from home options available.