Account Manager, DTC (Paid Media) - REMOTE

Blue Wheel Media

Blue Wheel is a new breed of omni-channel digital commerce agency that services brands from "click to ship." Our integrated approach combines front-end marketing, advertising, and creative services with back-end operational support and fulfillment across direct-to-consumer, eRetail, and marketplace channels.

Our teams help brands grow across today's most important digital commerce platforms by combining deep channel expertise with proprietary technology, including our reporting and analytics platform, Companion. As we continue to expand our direct-to-consumer practice, we are looking for an experienced Paid Media Account Manager to join our team.

The Opportunity

As a Senior Account Manager, you will serve as the primary day-to-day lead for a portfolio of enterprise DTC clients, owning the execution, performance, and ongoing optimization of paid media programs across multiple business units.

You will operate as the central connector between clients and internal teams, ensuring strategies are executed effectively, performance is tracked against forecasts, and opportunities for growth are proactively identified.

You will work closely with the Client Services Director, who will own executive-level client relationships and strategic oversight, while you ensure that day-to-day account execution, performance management, and client communication are running smoothly and proactively.

This role is ideal for someone who can independently manage complex, high-volume accounts, bring structure to performance planning, and confidently manage both SEM and Paid Social programs in a fast-paced agency environment.

What You'll Do

Client Leadership & Relationship Management

• Serve as the primary point of contact for day-to-day management of enterprise DTC client accounts

• Build strong working relationships with client teams, ensuring clear communication, trust, and accountability

• Lead recurring client meetings, including performance updates, reporting, and tactical discussions

• Translate performance data into clear, actionable insights and recommendations for clients

• Partner with the Client Services Director by proactively surfacing risks, trends, and growth opportunities ahead of executive-level conversations

Strategy, Forecasting & Performance Oversight

• Own the day-to-day management and execution of paid media strategy across SEM and Paid Social (Google, Meta, TikTok, and other platforms)

• Translate client goals into actionable media strategies across multiple business units and product lines

• Own forecasting, budget planning, and performance pacing, leveraging historical data, platform insights, and business objectives to guide investment decisions

• Monitor performance against forecasts, proactively identifying risks, inefficiencies, and opportunities, and adjusting plans as needed

• Lead and support incrementality testing and structured experimentation, turning results into actionable insights

• Ensure alignment between paid media strategy, creative execution, and on-site performance

Cross-Functional Coordination

• Collaborate closely with internal teams across Paid Media, Creative, Analytics, and other channels to ensure smooth execution of campaigns

• Manage timelines, priorities, and deliverables across multiple stakeholders and workstreams

• Act as the connector between strategy and execution, ensuring work is delivered accurately, on time, and aligned to client goals

Account Growth & Opportunity Identification

• Proactively identify opportunities to improve account performance and efficiency

• Surface upsell and expansion opportunities aligned with client business objectives

• Partner with leadership to support account growth initiatives and retention strategies

• Contribute insights that help shape broader account strategy and planning

Who You Are

• Comfortable owning enterprise-level client accounts independently on a day-to-day basis

• Strong in paid media execution with deep understanding of SEM and Paid Social

• Analytical and structured, with the ability to manage forecasting, pacing, and performance against targets

• Proactive and solutions-oriented, with strong instincts for identifying risks and opportunities early

• A clear communicator who can build trust with both clients and internal teams

• Highly organized and able to manage multiple complex accounts simultaneously

Desired Skills & Experience

• 7-10 years of experience in paid media, digital marketing, or eCommerce account management

• Strong understanding of performance marketing, including testing frameworks and optimization strategies

• Experience with forecasting, budget planning, and performance pacing

• Ability to interpret performance data and guide optimization strategy in partnership with channel specialists

• Experience managing enterprise or high-complexity DTC accounts preferred

• Proven ability to manage client relationships and lead day-to-day account ownership independently

• Experience collaborating with cross-functional teams in an agency or consulting environment

• Strong analytical skills with ability to turn data into actionable recommendations

• Excellent communication, presentation, and organizational skills

• Proficiency in Excel and PowerPoint/Canva required

Why This Role

• Own meaningful, enterprise-level client accounts with real impact on performance

• Work across high-growth DTC brands in a fast-moving, performance-driven environment

• Gain deep exposure to SEM and Paid Social strategy at scale

• Partner closely with senior leadership while building toward future Account Director opportunities

Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA