Senior Manager, Events & Partnership Marketing
$120k - $135kCypress HCM
Job Description
Job Description
Senior Manager, Events & Partnership Marketing
We’re seeking a strategic, experienced Senior Manager of Events & Partnership Marketing to lead the planning and execution of our event programs and strategic industry partnerships. This high-impact role will drive our presence across owned, sponsored, and partner-led events, while cultivating co-marketing opportunities that accelerate pipeline growth and elevate brand leadership. You’ll collaborate with senior executives, Sales, Demand Generation, and external partners to create compelling, high-touch experiences and amplify our influence across key accounts and industry organizations.
Responsibilities :
Event Strategy & Execution
- Own and manage the annual events calendar, ensuring alignment with business objectives and ideal customer profile (ICP) targeting.
- Lead the execution of industry sponsorships, executive roundtables, speaking engagements, webinars, and conferences.
- Define and report on KPIs including ROI, pipeline influence, and account engagement.
- Oversee logistics, budgets, vendors, and internal coordination to deliver exceptional event experiences.
ABM-Aligned Programming
- Design and execute curated experiences—executive roundtables, private dinners, and invite-only events—supporting Account-Based Marketing (ABM) strategies.
- Partner with Sales and Demand Gen to engage high-priority accounts with tailored messaging, follow-up, and gifting.
- Track key metrics such as ICP attendance, influenced pipeline, and opportunity conversion.
Partnership Marketing
- Identify, evaluate, and manage relationships with CRE associations, technology partners, and industry influencers.
- Develop and execute joint marketing programs, including co-branded events, webinars, and content initiatives.
- Ensure consistent brand visibility and execution across all partnership touchpoints.
Functional Collaboration
- Work closely with Sales, Product Marketing, Demand Gen, and Customer Success to align initiatives with GTM goals.
- Support senior executives in preparing for speaking opportunities and strategic industry engagements.
- Coordinate with Marketing Ops to ensure seamless lead capture and CRM integration.
- Collaborate on content development to highlight thought leadership and innovation.
Required Skills:
- 6–8+ years of B2B marketing experience, including hands-on event and partnership marketing in commercial real estate or related industries.
- Strong grasp of the commercial real estate ecosystem and relationship-driven sales models.
- Demonstrated success in driving results through events and co-marketing partnerships.
- Executive presence and excellent communication skills; comfortable interfacing with senior stakeholders and external partners.
- Proactive mindset with strong project management and cross-functional collaboration abilities.
Compensation :
- $120-$135k base salary with bonus potential
Vacancy posted 3 days ago
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