Girls on the Run Georgia: Marketing & Outreach Manager

Job Description

Job Description

Description

Organizational Summary:
Girls on the Run is a transformational physical activity-based positive youth development program for girls in 3rd-8th grade. We teach life skills and social-emotional learning through a youth development curriculum that includes dynamic, interactive lessons and running. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5K running event. The goal of the program is to unleash confidence through accomplishment while establishing a lifetime appreciation of health and fitness. You can find Girls on the Run programs in schools and community centers throughout Greater Atlanta, North Georgia and Athens.

At Girls on the Run, our core values guide our way and we stand firm in our long-standing commitment to building a world where every person can know and activate their limitless potential. We warmly welcome the participation of any child who is a girl, non-binary, or gender expansive in our programs. We are committed to leveraging our intellectual, financial and human resources to advance strategies to be inclusive, equitable and accessible to all. Our headquarters and councils are working to bring diverse voices to the table as we know that unique perspectives strengthen the quality and scope of our organization. We pledge to be a reflection of the communities we engage, not only in appearance, but also through fostering an atmosphere of community connectedness that serves as a model for our girls and other stakeholders.

Position Summary:
The Marketing and Outreach Manager is responsible for driving awareness of and engagement with Girls on the Run throughout the community, supporting the organization’s development efforts, and strengthening community partnerships through strategic marketing and communications tactics, social media and community outreach. Reporting to the Executive Director, this is a full-time, Mon-Fri hybrid position with occasional weekends and weeknights based in the Greater Atlanta area.
Responsibilities

Marketing and Communications

• Lead the development and execution of a comprehensive communication strategy and editorial calendar serving multiple teams (Programs, Operations, Development, etc.) with multiple goals
  • Recruit sites, volunteer coaches, and participants to support fall and spring program goals
  • Recruit community volunteers to support outreach and program-related activities
  • Build awareness and drive revenue for 5K celebrations, fundraising campaigns, and events
    Support constituent segmentation, acquisition, cultivation, and stewardship
• Lead and manage marketing platforms for communications and storytelling
  • Coordinate email messaging to program stakeholders, donors, and coaches
  • Design and distribute physical and digital marketing assets, communications, and monthly e-newsletters both in English and Spanish
  • Develop the organization’s social media strategy with engaging organic and paid social content as well as social listening to stay on top of current social media events and trends
  • Manage organization websites, update and audit web content
  • Implement corporate/partner marketing benefits in collaboration with Development and 5K event staff
• Write, review, and edit compelling and strategic content for external marketing purposes, including print and digital materials, promotional collateral, annual impact report, and media relations
• Maintain consistent messaging, voice, and visual identity across communications
• Leverage current and emerging trends in marketing to gain new stakeholders such as promotional items, video, media, and grassroots events
• Update and maintain a comprehensive communications database of volunteers, donors, prospects, alumni, event attendees, and participant families
• Seek out thought leadership opportunities to position the organization in front of influential audiences such as speaking engagements, providing quotes, opinion pieces, and media appearances
• Measure and analyze marketing campaigns and promotions results. Learn, refine, and adjust approach as needed to achieve targets and goals
• Maintain database of visuals and photography with clear categorization and naming conventions that enable staff to quickly find and utilize what’s needed

Community Outreach

• Serve as the organization’s liaison and point of contact to the Young Professionals Board
• Identify and manage key community outreach events for the organization to raise awareness of Girls on the Run, recruit coaches and volunteers, and/or support community partnerships
• Lead and manage ambassadors and volunteers who represent Girls on the Run at various community outreach events

Qualifications and Attributes

Required

• Passion for girls’ empowerment, youth development, and the Girls on the Run mission
• 3-5 years of experience in marketing and communications
• Strong organizational, project management, and time-management skills 
• A positive, proactive, and can-do approach 
• Experience in leading and managing email, social media, and/or paid advertising campaigns 
• Excellent writing, grammar, proofreading, editorial skills, and formulating compelling and engaging messages and storytelling, using analytic tools to assess engagement
• Proficiency with social media platforms (Facebook, Instagram, X (Twitter), LinkedIn and social media scheduling and analytics tools e.g. Facebook Creator Studio, Hootsuite, Sprout Social
• Graphic design experience with programs like Adobe Creative Suite and/or Canva 
• Strong communication and interpersonal skills, including being comfortable speaking in public
• Ability to work independently and as part of a collaborative team
• Availability on weeknights and weekends as needed
• Ability to lift up to 25 lbs.
• Community outreach experience
• Energy and enthusiasm to share the mission with community members
• Curiosity and desire to learn trends in communications and marketing

Preferred

• Experience working with volunteers
• Nonprofit experience
• Spanish writing skills

Benefits

The salary range for this position is $55,000-$60,000. In addition, Girls on the Run offers a benefits package that includes: professional development funds; retirement plan with employer match; dental and vision insurance; medical insurance stipend; performance-based bonus plan; ten paid holidays; and 25 days annual PTO.