Associate Manager, New Verticals - Consumer GTM

About the Team

The New Verticals team is building the future of local commerce by expanding DoorDash beyond restaurants. We help customers get the groceries, convenience items, alcohol, retail, and other essentials they need, when they need them.

The Consumer Growth team sits at the intersection of strategy, operations, product, and marketing. We identify the biggest opportunities to grow New Verticals, develop the strategies to pursue them, and bring them to life through customer-facing launches, campaigns, and product experiences.

About the Role

We’re looking for an Associate Manager to lead Consumer Growth GTM strategy for New Verticals. This person will shape how we bring priority merchants, categories, and customer behaviors to market, with a focus on bringing structure to a high volume of GTM opportunities and helping teams prioritize and execute them efficiently.

You will own the business strategy behind major growth moments: defining the customer opportunity, sizing the potential, recommending where to invest, setting goals, and translating insights into clear GTM plans. You will work closely with Marketing, Product, Analytics, Finance, and Business Development to ensure our plans are both strategically sound and operationally executable.

This is a highly visible role for someone who is equally comfortable digging into data, developing a point of view, and driving alignment across senior cross-functional stakeholders. You will manage a portfolio of initiatives with varying levels of complexity and make clear recommendations about where DoorDash should focus its limited resources for the greatest customer and business impact.

You’re excited about this opportunity because you will…

• Own Consumer Growth GTM strategy. Lead strategy development for priority New Verticals growth moments, including merchant launches, category expansion, seasonal occasions, affordability initiatives, and product launches. Define the customer problem, business opportunity, target audience, value proposition, and path to impact.
• Set investment and customer strategy. Develop frameworks to prioritize GTM investments and determine the right level of support across initiatives. Create scalable playbooks for customer targeting, including audience strategy, targeting principles, and measurement approaches.
• Turn data into action. Build analyses and models using SQL and Excel to assess customer behavior, business performance, incrementality, and return on investment. Develop test-and-learn plans and translate results into clear recommendations for what we should do next.
• Lead cross-functional execution. Partner with Integrated Marketing, CRM, Paid Media, Creative, Product, Analytics, Finance, Partnerships, and Operations to bring strategies to market. Align teams on goals, audiences, measurement, timelines, risks, and decisions.
• Build the operating system for GTM. Bring rigor and structure to a high volume of growth opportunities. Create clear prioritization frameworks, repeatable playbooks, planning cadences, and decision mechanisms that help teams move faster and focus resources on the highest-impact initiatives. This role rewards operational rigor: ensuring the highest-impact activations are prioritized, well scoped, and efficiently executed.

We’re excited about you because you have…

• 4+ years of experience in strategy, operations, consulting, growth, business operations, product strategy, investment banking, or a related analytical and cross-functional environment.
• Exceptional organizational and program-management skills. You can take a large, ambiguous set of requests and opportunities, create structure around them, and turn them into a clear, actionable plan.
• Experience building scalable frameworks, playbooks, and operating processes that make cross-functional teams faster and more effective.
• Strong judgment and prioritization skills. You know how to distinguish between what is urgent, what is impactful, and what does not need to happen.
• Excellent written and verbal communication skills, with the ability to build trust across teams, influence senior stakeholders, and navigate competing priorities with sound judgment. You know when to drive alignment, when to push back, and how to articulate a clear point of view while maintaining strong cross-functional relationships.
• Strong analytical skills, including comfort independently pulling data in SQL and building models in Excel. You use data to develop a point of view and make clear recommendations, not just report findings.
• Experience leading complex, cross-functional initiatives from strategy through execution and measurement.
• An operationally minded, low-ego approach. You are comfortable with ambiguity, willing to get into the details, and energized by bringing structure to complex work.
• A completed Bachelor’s degree.

Why You’ll Love Working at DoorDash because…

• We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
• We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
• We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
• We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.

We expect this position to be filled by 10-21-2026

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$105,400—$155,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here:
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