Media Planning Supervisor (New York City Metropolitan Area)

About Mile Marker:

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

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About the role

The (Digital) Media Supervisor will work closely with our scalable media practice, balancing hands-on strategic and tactical execution with client leadership. The main goal is managing, scaling, and analyzing end-to-end media strategies and working within a sophisticated analytics suite to drive results. The ideal candidate will possess both strategic and execution skills, with the ability to present actionable data driven analysis to team members and clients alike. The Media Supervisor is responsible for the performance and mentorship of their team and the overall media plans executed on behalf of their clients. Strong understanding of digital media platforms is essential for success in this role. This is a hybrid role with Mile Marker headquartered in New York City.

What you'll do

• Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
• Analyze performance data to identify key trends, extract actionable insights, and communicate findings clearly and effectively to clients
• Lead day-to-day reporting analyzing both raw and refined data sets to draw actionable conclusions
• Own projects from initiation to completion, managing timelines, deliverables, and client relationships while ensuring alignment with strategic goals and high-quality execution
• Understand client goals to organize them into well-supported media recommendations & strategies, ensuring alignment with target audiences
• Craft and execute media plans, including skilled negotiation, media buying, and campaign reporting and analysis
• Lead the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
• Participate in strategic planning processes, including budget allocation and persuasive presentation creation
• Build tactical plans from RFP to final presentation, ensuring precision and creativity.
• Create and confidently present strategic proposals and client povs, collaborating with internal teams
• Assume shared responsibility for campaign planning, demonstrating expertise in market and audience dynamics
• Coordinate with Digital, Traditional, Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion
• Direct the workflow of Planning, Activation & Paid Search and Paid Social teams, ensuring adherence to best practices and strategic optimizations
• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps
• Cultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives.
• Manage day-to-day financial responsibilities including billing and actualization

Qualifications

• 4-7 years media planning/buying.
• 2+ years’ experience at a hands-on agency
• 2+ years managing & mentoring media planning & buying teams
• 2+ years with account / client services and/or project management responsibilities
• 1+ years in managing reporting including analyzing both raw and refined data sets
• Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)
• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
• Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred
• Strong experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc.
• Working knowledge of DTC and Financial verticals a plus
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
• Proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides