Sales Director

A Wells Street Growth client is looking to add their first sales leader to own and scale revenue growth. You'll be responsible for the full sales motion — from refining our ideal customer profile and messaging, to running point on enterprise deals, to eventually building and leading a small sales team. This is a hands-on, player-coach role: you'll be closing deals yourself in year one while laying the foundation (process, tooling, playbooks) for a team to scale behind you.

You'll work closely with the founders, product, and customer success to make sure what we sell matches what we can deliver — and to feed market feedback back into the roadmap.

What You'll Do

• Own the sales pipeline end-to-end: prospecting, qualification, demos, negotiation, and close
• Develop and refine our go-to-market strategy for specialty contractors, distributors, and adjacent trades
• Build repeatable sales processes, messaging, and collateral suited to a mid-market/SMB construction buyer
• Manage and report on pipeline, forecasting, and revenue metrics to leadership
• Represent the company at industry trade shows, conferences, and contractor association events
• Develop relationships with key accounts and champion customers who can serve as references and case studies
• Partner with marketing on lead generation strategy and campaign feedback
• Partner with product and customer success on pricing, packaging, and roadmap input based on market signal
• Lay the groundwork to hire, onboard, and manage future account executives and SDRs as the team grows

What We're Looking For

• 5+ years of B2B SaaS sales experience, with at least 2+ years in a senior individual-contributor or sales leadership role
• A track record of consistently hitting or exceeding quota, ideally in a mid-market or SMB motion
• Comfort operating without a large existing playbook — you like building process, not just following one
• Excellent written and verbal communication skills; able to translate technical product value into terms a busy contractor or estimator will act on
• Data-driven approach to pipeline management and forecasting (CRM discipline, not gut feel)
• Willingness to travel periodically for trade shows, customer visits, and industry events
• Startup mentality: resourceful, low-ego, comfortable wearing multiple hats at this stage

Nice to Have

• Experience selling into construction, real estate, or another traditionally offline/paper-heavy industry is a strong plus
• Prior experience as an early sales hire at a startup that scaled from ~$2M to $10M+ ARR