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Director of Sales and Marketing

Govig & Associates

Job Description

Govig Healthcare Group, the leading executive search firm in senior housing, has been retained by Franciscan Ministries to identify an experienced Director of Sales & Marketing for their senior living community in Lemont, IL.

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This individual will lead the community’s sales and marketing efforts, develop strategies to drive occupancy, and oversee the full customer journey from initial inquiry through move-in. The ideal candidate is a results-driven leader with strong senior living sales experience and the ability to coach a team, build relationships, and achieve occupancy goals.

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Job Responsibilities

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  • Develop and execute the community’s overall sales and marketing strategy.
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  • Lead sales, marketing, outreach, and business development efforts.
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  • Drive lead generation, prospect engagement, deposits, move-ins, and occupancy growth.
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  • Lead, coach, and develop the sales and marketing team.
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  • Establish clear goals, expectations, and performance standards.
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  • Monitor lead activity, conversion rates, occupancy, and marketing results.
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  • Build relationships with prospects, families, referral sources, and community partners.
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  • Plan and participate in marketing events, presentations, and outreach initiatives.
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  • Oversee the customer experience from initial inquiry through move-in.
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  • Maintain accurate CRM documentation, follow-up activity, forecasting, and reporting.
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  • Evaluate market conditions and competitive positioning to identify growth opportunities.
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  • Collaborate with community leadership and corporate partners to achieve organizational goals.
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All Potential Candidates Must Have:

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  • Bachelor’s degree in business, marketing, communications, or a related field.
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  • At least five years of successful sales experience within senior living.
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  • Previous experience leading a sales or marketing team.
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  • A proven record of achieving occupancy, sales, or revenue goals.
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  • Experience with senior living expansions, new developments, pre-sales, or fill-up initiatives.
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  • Strong leadership, communication, presentation, and relationship-building skills.
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  • A compassionate and consultative approach to working with prospective residents and families.
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  • Proficiency with CRM platforms and Microsoft Office.
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  • A self-motivated, organized, and results-driven leadership style.
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Keywords: Director of Sales and Marketing, Senior Living Sales, Independent Living, Assisted Living, Life Plan Community, CCRC

Vacancy posted 5 days ago
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