24-02781

Primary Skills:Marketing and Product Management (Expert), Strategic vision (Advanced), Customer insight (Expert), Data analysis & A/B testing (Advanced), Go-to-Market Launch (Proficient)

Contract Type: W2

Duration: 9 months

Location: San Diego,CA (#LI-Hybrid)

Pay Range:$65 - $70 Per Hour

#LP

JOB SUMMARY:

We are looking for a Senior Marketing Manager who will contribute to the development of the go to market plan, working with our partners in design, product, analytics, customer success and research in a highly collaborative and influential role. This person would focus specifically on our holistic offer and discount strategy across the entire TurboTax portfolio of products. The ideal candidate will bring a mix of strategic vision, business acumen, communication skills, collaborative mindset, and go to market launch experience — having worked in highly cross-functional, dynamic environments crafted to move with velocity

JOB RESPONSIBILITIES:

• Develop and drive the execution of the 1-year plan for TurboTax offers and discount strategy with an eye toward 2- and 3-year impacts.
• Leverage customer insights, analytics, and finance to identify and unlock new offer or discount opportunities that allow us to better serve our customers while meeting our business objectives
• Champion offer strategy across the organization to ensure we’re applying the right level of strategic rigor in decision making in a highly competitive category
• Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe all the way from advertising to on site and through the product experience.
• Evaluate creative execution and provide constructive feedback to design teams in both advertising and through the end-to-end customer experience
• Establish metrics for success, inform and interpret results and drive recommendations for improvements with velocity
• Own the business outcomes for your specific marketing programs, connect them to overall business performance
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B testing to roll-out experiences and creative that deliver improved business outcomes

JOB REQUIREMENTS:

• 6+ years professional experience in marketing or product management
• Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
• Solid written and verbal skills to communicate program objectives, recommendations, and results to cross-functional teams and senior leadership
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with strong ability to manage ambiguity; experience driving pricing, discounting, or promotional programs preferred
• Strong experience uncovering new qualitative and quantitative customer insights and leveraging deep empathy to drive decisions and influence E2E customer experiences
• Strong data analysis skills, with experience in hypothesis driven testing, test result analysis and making recommendation

Industry Experience Required:

Experience in a high-tech or start-up company is highly preferred, reflecting the dynamic and fast-paced nature of the work.

Bachelor’s degree required; MBA preferred

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