Senior Marketing Specialist

Location: Lafayette, CO 80026

Employment Type: 8-month contract

Pay range: $37-45 / hour

Company Overview

Our client is a global leader in medical technology that researches, designs, and manufactures healthcare devices.

Position Summary

The Sr. Integrated Marketing Specialist leads brand building and the adoption of technologies through integrated campaigns across the Acute Care & Monitoring operating unit.

This role develops personas, understands media consumption habits, and outlines the customer journey. Working with agencies and internal creative & digital teams, the role guides the creation of tailored, meaningful content, campaigns, and media plans to bring brand strategies to life across touchpoints and audiences. Partnering with regional marketing leaders, the Sr. Integrated Marketing Specialist ensures consistent adoption of campaigns and materials globally.

With an exceptional ability to navigate the matrix, this role collaborates broadly on new product launches and strategic initiatives. Having a downstream marketing mindset, strong digital marketing acumen, and a track record of innovative thinking, this role develops, implements, and measures marketing plans to achieve business goals.

Reporting to the Sr. Director, Global Integrated Marketing, this role works across the Acute Care & Monitoring Operating Unit from strategy creation to flawless execution with an emphasis on building brands and developing integrated marketing programs to drive growth.

Responsibilities

• Develops and implements integrated marketing programs.
• Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
• Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
• Oversees the creation of all types of content to achieve the Client's reputational and messaging aims.
• Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
• Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
• Leverages insights to strengthen programs and build new strategies.

Requirements

• Bachelor's degree and 4+ years of relevant experience or Advanced degree with 2+ years of relevant experience
• Experience in healthcare industry (medical device, pharmaceutical, biotech, insurance, hospital, health system.
• Develop and deploy integrated marketing campaigns
• Knowledge of workfront or similar creative project management system; Knowledge of Veeva or similar project management system

Nice To Have

• Ability to partner and influence stakeholders across the matrix
• Agility
• Customer Journey Mapping
• Proactive with bias for action
• Strong communication, project management, and attention to detail