Senior Insights Manager, Consumer Insights
$146.4k - $192kTraditional Medicinals
Senior Insights Manager
About the Role The Senior Insights Manager is a high-impact, highly visible role that combines hands-on research leadership with strategic influence across Brand and Innovation. As a department-of-one, this person is both the primary executor of consumer research and a strategic thought partner to senior leaders. This role is responsible for building and leading the consumer insights agenda across the organization. The ideal candidate is equally comfortable running research studies, synthesizing insights, and influencing strategic decisions. They will serve as the central "consumer truth engine" for both brand strategy and throughout the innovation lifecycle.
Key Responsibilities Consumer Insights Leadership
- Own and lead the end-to-end consumer insights agenda across brand and innovation
- Design and execute qualitative and quantitative research programs
- Translate consumer behavior, attitudes, and needs into clear, actionable insights and jobs to be done
- Build and maintain a strong external partner network for research support
- Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact.
Strategic Partnership
- Act as a strategic thought partner to Brand, Innovation, and Executive teams
- Shape key business questions and ensure decisions are grounded in consumer understanding
- Synthesize complex data into compelling narratives for senior leadership
- Partner with Category and Shopper Insights to align consumer, category, and shopper perspectives in support of brand, innovation, and product decisions.
- Support the development/evolution of the Innovation Strategy
- Serve as the consumer insights lead across the innovation lifecycle, from early discovery through development, validation, and launch readiness
- Help validate jobs-to-be-done, concepts, and platform hypotheses
- Design research that reduces risk and informs go/no-go decisions
- Partner with Innovation, Brand and R&D to design and execute consumer research that validates both product concepts and sensory performance across stages of discovery and development.
- Support go/no-go and optimization decisions by translating consumer feedback into clear implications for product, experience, and positioning
Insights Integration and Storytelling
- Distill research into clear frameworks, opportunity spaces, and strategic implications
- Present findings in a way that drives alignment and action across teams
- Help build a more consumer-centric culture across the organization
What This Role Is (and Is Not) This role is:
- A strategic insights leader and hands-on researcher
- A department-of-one with high visibility and influence
- Deeply embedded in both brand and early-stage innovation work
This role is not:
- A pure data analytics or BI role
- A catch-all research function for every internal request
- The owner of the innovation pipeline (this role informs and de-risks innovation decisions)
Requirements
- 7–10+ years of experience in consumer insights, market research, or strategic planning
- Strong qualitative and quantitative research design experience
- Proven ability to operate as both an individual contributor and a strategic advisor
- Experience supporting brand strategy and early-stage innovation
- Exceptional synthesis, storytelling, and executive presentation skills
- Comfort operating in a lean, fast-moving, and purpose-driven organization
- Experience in CPG required; food, beverage, wellness, or adjacent categories preferred
Why This Role Matters At Traditional Medicinals, we believe the best innovation starts with real consumer needs. This role will help ensure our brand and innovation strategies are grounded in deep consumer understanding, allowing us to grow with discipline, integrity, and purpose. Travel Requirements
- There will be occasional overnight travel required (up to 5%)
Office Hours/Location:
- This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-office days are Tuesday through Thursday. Subject to change.
- Remote candidates will not be considered for this role.
Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Compensation range is: $146,400 - $192,000 Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.
- ...Sr. Program Manager (Data focused) San Francisco, CA - Hybrid 3... ...Experience in customer-focused or consumer-facing industries such as... ...seasoned leader to translate insights into action and drive high-impact... ..., the ability to influence senior leaders, and a track record...SeniorContract workShift work
- ...Senior Global Account Manager VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications... ...technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace...SeniorWork from home
$10k - $100k
...Senior Account Executive, West (B2B Infrastructure Software) A high-ownership closing... ...engineers, architects, and platform teams Manage a high-velocity pipeline, typically $10k... ...accuracy Feed market and customer insight back into messaging, positioning, and go-...SeniorContract work$160k - $200k
...Senior Data Engineer - AI Empowerment Rohnert Park, California Heartflow is a medical... ...company advancing the diagnosis and management of coronary artery disease, the #1 cause... ...Enable departments to leverage AI-powered insights by providing clean, governed, and...SeniorWork experience placementLocal areaWorldwideRelocation- ...internal agents to drive productivity, insight, and execution quality. You’ll work... ...sales cycles (6–12+ months). Engage senior stakeholders across HR, IT, Finance, and... ...selling skills. ~ Disciplined pipeline management and accurate forecasting. ~ Curious and...Senior
$143.05k - $238.42k
...innovation, delivering breakthroughs and trusted insights in electronic design, simulation,... ...used to design optical systems in consumer electronics, lighting solutions, microlithography... ...Responsibilities We are looking for Senior Software Engineerwith CAD/...SeniorFlexible hours- ...capital, and the modern C-suite. We are looking for an Analytics Manager who understands how data drives editorial growth, audience... ...investors • Create executive-level reporting with actionable insights and strategic recommendations • Analyze trends across media...Shift work
$140k - $170k
...technology company advancing the diagnosis and management of coronary artery disease, the #1 cause... ...seeking a proactive, technically deep Senior Business Systems Analyst to serve as the... ...actionable financial and operational insights. Maintain system documentation,...SeniorContract workWork experience placementLocal areaWorldwideRelocationDay shift$100k - $125k
...quality of life. Summary The Product Development Project Manager – Hospitality will be responsible for shaping and sourcing... ...improvement, incorporating team input, customer needs, and operational insights Proficiency in project or product management software (e.g.,...Work at officeOverseasFlexible hours- ...Senior Director Clinical Development - Rare Bleeding Disorders Blackfield Associates are privileged to be supporting a rare hematology Biotech on the hire of a Senior Director of Clinical Development for their bleeding disorders portfolio. This role is only open...Senior
$180.36k - $300.59k
...Senior Principal Architect, Next-Gen Instrument Platforms Keysight's Software and AI Labs (SAL) is leading the evolution of software... ...decisions involving orchestration, connectivity, lifecycle management, and platform evolution. Ensure architectural scalability across...SeniorFlexible hours$1,000 per month
...Originate purchases and refinances of home loans. Engage with consumers, determine their needs, and offer the appropriate products.... ...verification, appraisals, etc. Analyze the information and provide insight where appropriate. Make in-person calls on real estate...Senior- ...help Global 2000 organizations in the life sciences, retail, consumer goods, manufacturing, and high-tech industries drive visibility... ...high-value consulting spanning domains, processes, and change management, ensuring tailored solutions that drive meaningful outcomes for...Senior
- ...organizations. We build security compliance software delivered as managed services sold directly, with relevant professional services and... ...as the voice of the customer by sharing their feedback and insights with our product team and reporting any issues to our software...SeniorFull time
- ...Senior Software Engineer | AI Healthcare | Build Tech That Actually Matters We’re working with a high-growth AI healthcare company... ...Developing high-performance data pipelines for real-time AI insights Owning your work end-to-end from architecture through to deployment...Senior
$130k
...Job Title: Senior Human Resources Manager - Americas Location: San-Francisco Salary: $130,000 SUMMARY The Senior Human Resources Manager... ...tasks as assigned • Monitor HR metrics and provide insights to leadership, advising on suggested changes • Optimize...SeniorWork at officeLocal area- ...Hiring: Senior Software Engineer The U.S. freight industry moves trillions of dollars... ...how freight is booked, coordinated, and managed — replacing manual operations with intelligent... ...through direct field and customer insight • Collaborate in-person from our Chicago...SeniorWork at officeRelocation
$45 - $48 per hour
...SENIOR SALES RECRUITER Your expertise in scaling high-growth sales teams is the key to... ...roles across the Technology, Media, and Consumer Business sectors. This hybrid role is based... ...calibration sessions with hiring managers to ensure alignment on candidate quality...SeniorHourly payLong term contractWork at officeImmediate startShift work3 days per week- ...Senior Count Team Attendant The Senior Count Team Attendant is a non-salaried member of the Count management team and assists the Count Team Supervisor in overseeing the shift activities. This position is responsible for the timely and accurate completion and documentation...SeniorFlexible hoursShift workWeekend work
$57k - $92k
...Branch Sales Manager Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period... ...of the world's leading brands and serve consumer and business customers across multiple... ...training and development needs, and to provide insight for the improvement of sales activity...Full timePart timeSeasonal workWork at officeLocal areaImmediate startRelocation packageAfternoon shift- ...Senior Field Sales Representative - Cardiovascular and Pulmonary Diseases This role covers... ...business plans using sales data, market insights, and account analysis to achieve or... ...track record of sales success, territory management, and relationship-building with specialty...Senior
$130k - $165k
...attainable—and we’re looking for a talented Senior UX Designer to help us evolve our... ...product areas. You’ll help translate user insights into practical design solutions, ensuring... ...as assigned by one's supervisor or other managers related to the position/department. This...Senior- ...journey? What we are looking for We are seeking a Senior Engagement Lead - Technology to join our team. You... ...developing pragmatic strategies through data-driven insights. What you’ll do ▪ Lead Data Management Projects: Drive end-to-end data engineering and BI...Senior
$250k - $300k
...The Opportunity: Senior Account Executive (Founding) Our client is looking for an early sales hire—a Founding AE who will help them formalize and scale their sales engine. While they already have an initial customer base, you’ll work directly with their CEO to...SeniorWork at office$134.95k - $224.92k
...Overview Keysightis at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G...SeniorFlexible hours$105k
...requirements. It partners cross-functionally to manage compliance requirements, strengthen... ..., data, and reporting. The Compliance Insights team provides strategic, comprehensive data... ...management. Position Summary: As a Senior Risk and Compliance consultant on the Compliance...SeniorWork experience placementWork at officeWork from homeFlexible hours2 days per week3 days per week$61.04 - $96.35 per hour
...Description Senior Claims Manager - Employment Practice Liability - Hybrid The Senior Claims Manager- Employment Practice Liability ("EPL... ...trial. This role will also be responsible for providing insight to business partners, including HR, regarding avoidance and...SeniorMinimum wageFull timeLocal areaShift work- ...dedicated and results-driven, client & production-facing Account Manager to join our landscaping business. Reporting to the Branch... ...trends, competitors, and market conditions to provide valuable insights. Job Quality: Cleary understand contract & customer expectations...Contract workLocal areaImmediate start
- ...innovation, delivering breakthroughs and trusted insights in electronic design, simulation,... ..., CFO, VP of Corporate Development and Senior Leadership Team Drive continuous... ...communication skills Strong project management and cross-functional coordination skills...Flexible hours
$130.45k - $142.38k
A leading home warranty provider in California is seeking a Senior IP Telephony Engineer. You will be responsible for engineering and modernizing the company's voice and contact center systems, transitioning from legacy PBX/Avaya to VoIP platforms. Ideal candidates have...Senior
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Insights Manager, Consumer Insights. Be the first to apply!


