Senior Brand Strategist

Senior Brand Strategist Location: New York, United States Position: Full‑time, 5‑day‑a‑week in‑office Responsibilities The Senior Brand Strategist (SBS) is an experienced professional who contributes to leading strategic projects, key deliverables, and colleagues/teammates within the consulting discipline. They pursue a standard of consulting excellence and ensure the strategies they create are smart, compelling, creative, and focused. The SBS guides clients through complex challenges such as value proposition/positioning, brand architecture, messaging, naming, thought leadership approaches and content, brand campaigns/concepting, research, marketing plans, marketing segmentation, and marketing strategies. The SBS will be involved in multiple projects simultaneously, work effectively with clients, partners, and team members, produce high‑quality written content and strategic output, and direct the efforts of other consulting team members by providing feedback and guidance. They are expected to be proactive, outspoken, creative, and seek autonomy. Client Relationships Serve as a primary client contact for all key strategic issues Establish credibility and sound, professional relationships with client counterparts Take initiative to understand the client’s business and industry and be viewed as a knowledge expert by the client; also provide that perspective to internal teams Consistently over‑deliver and act as a trusted client advisor Effectively present to clients, deal with difficult client questions and run consulting‑related portions of client meetings Consulting Work Deep knowledge of some of our clients’ industries, and an ability to quickly acquire more Maintain high standards of overall work quality and end products Lead, with supervision, a variety of corporate, product, consumer, and digital brand consulting work; actively participate in the production of work product, including defining themes and concepts, organizing slides, constructing frameworks, brainstorming names, and writing content Possess the ability to think conceptually: logically define information needs, drive facts to findings/insights, understand client organization and issues, contribute to strategic and creative thinking, and create actionable solutions Able to simplify the complex and organize information into logical constructs and systems Provide oversight of the work output of brand strategists in the consulting team, with detailed feedback to improve work in technical and creative ways Ensure processes are being followed, and help develop or evolve methodologies as needed Ensure project deadlines are respected in coordination with account and client leads Assist, own, and comment on company‑wide initiatives Participate in thought leadership opportunities Inspire those you work with Skills and Competencies Expert command of the English language Must be a leader and a team player and able to work with people across all levels of MBLM Ability to own strategic processes and deliverables from start to finish with oversight from partners Articulate and vocal in meetings, and represents the firm in a professional manner in all interactions Excellent presentation skills and verbal/written communication skills The ability to write clearly and creatively Able to effectively multi‑task and deal with time pressures, keeping team members apprised Attention to detail, and rigorous dedication to quality control across all output Expert level skills with the Apple iWork and Microsoft office suites Brings creativity and unique background and personality to their work Demonstrates initiative, proactively offering to help improve our work Fosters autonomy in their role while adhering to the highest standards of quality Criteria for Promotion Demonstrated performance as evidenced by ‘Exceeded and/or Met Expectations’ scores on both case reviews and annual review during your tenure as Senior Consultant Demonstrated ability to consistently and effectively manage time, meet deadlines and provide strategic solutions that help the team solve the client’s problem Demonstrated ability to work efficiently and effectively provide responsive services to the Studio team, the client (when appropriate) and other internal teams, departments, offices, etc. Demonstrated attention to detail, ability to consistently produce high‑quality deliverables as evidenced by the creation of compelling strategic deliverables, strong analytics and the creation of logical and clear drafts of decks and other written materials Demonstrated ability to lead workstreams with consulting team members, providing clear and actionable feedback to improve the quality and creativity of work products Demonstrated ability to actively lead and participate in meetings, while providing value‑added ideas Typical time in this position is approximately 2‑3 years Primary Job Qualifications Graduate degree preferred Four‑six years brand strategy experience Expertise in research, brand strategy, messaging, marketing and consulting Salary Range $115‑125K based on experience Why MBLM? We are a vibrant and diverse agency in Chelsea, led by branding and digital marketing experts who are committed to excellence in the work we produce, the team, and the culture we nurture. Important to Note Candidates must be authorized to work in the U.S. #J-18808-Ljbffr